WSJ News Exclusive | BuzzFeed to Use ChatGPT Creator OpenAI to Help Create Quizzes and Other Content

CEO Jonah Peretti intends for artificial intelligence to play a larger role in the company this year

WSJ
@caseynewton Garbage in, garbage out, now just slicker.
@caseynewton Hmm, so far I think it's all going to be pretty obviously bad (e.g. CNET) and it'll just be a fad.
@caseynewton if the content is actually providing value to the consumer, then does it matter if it was generated by AI?
@dkobia @caseynewton The 'consumer' in this case is ad buyers so I really don't care if they're getting value out of making my feeds and searches less usable
@dkobia @caseynewton The problem i think is that almost no content is written to provide value to any audience other than search engines. Being able to auto-create reasonable but not necessarily accurate copies instantly of articles that search engines like will mean 100x the garbage we see on search engines today. Maybe good for fediverse. I think the solution will be trust based- essentially the opposite of crypto. That’s my naive hope anyway.
@caseynewton TBH I can't imagine ChatGPT being any worse than the quizzes they have at the moment. They might even make some sense now...
@caseynewton
“How to rid yourself from any credibility you might have had within a minute.”
I think it is about time we have kind of a “web of trust” for signing content and quotes thereof.
@caseynewton My "remains focused on human-generated journalism" T-shirt...
@caseynewton someone is going to make ten billion dollars selling AI filters to filter out AI content
@caseynewton true. If we thought SEO and content marketing were bad…

@caseynewton it already is! We just didn't realize until now.

tons of search results are already written by AI

https://www.wsj.com/articles/can-you-tell-whether-this-headline-was-written-by-a-robot-11668204880

Can You Tell Whether This Headline Was Written by a Robot?

Not this time, but AI is churning out articles, illustrations, fake product reviews and even videos

The Wall Street Journal
@caseynewton the stock price after this announcement 😳
@caseynewton AI art has spurred my own art output more in the last 5 months than anything else in the last 18 years since I graduated with my MFA in art

@caseynewton possibly naive, but I wonder if ppl will get tired of the sameness and saturation. I appreciate human made stuff even more now.

It's not AI but I am over using Google bc I have to scroll past so many weird spammy, poorly written, copy & paste sites. There's no actual reporting mechanism now

@caseynewton oh my f*ucking g*od 😳😳😳😳😳😱🤯
@caseynewton so. just a different sort of hellscape from the status quo, then
@caseynewton BF thinks their problem is that NOT ENOUGH QUIZZES? When you have no leadership….
@caseynewton
The primary role of a good search engine will be sorting real content, that has meaning and soul, from an endless stream of AI dross.
@caseynewton So true the signal to noise ratio will plummet. Search results are already garbage, now imagine 10,000 nlp copies of every article on the front page for any search term.
@caseynewton
Social media especially will be overrun.
@caseynewton Not just digital media, unless there's some publication out there only printing handwritten articles.
@caseynewton AI is pretty uninspiring when it comes to well-considered content. But shitposting would be much easier to simulate. Imagine a million AI chat accounts trained on shitposting.
@caseynewton Navigating Google search is gonna be fun in the next few years.