Ahaha no way.
Rowan – a brand whose marketing seems firmly grounded in an idyllic image of bougie England – several years ago released a pattern called ‘Gramsci’.
Gramsci. The Marxist philosopher. The guy who wrote at length about how culture can normalise and maintain the ideology (and power) of the dominant class. Culture like, say, the aspirational content of a Rowan magazine?
(Screenshot from Rav, apologies couldn't find it off-Rav)
