So the CEO of online ads giant IAB made a pretty… remarkable speech, saying:

"These extremists (referring to privacy advocates) are political opportunists who’ve made it their mission to cripple the advertising industry and eliminate it from the American economy and culture."

And this, friends, is our mission statement RIGHT THERE.

Of course our ambition shouldn’t be limited to the US.

Burning the online advertising industry to the ground needs to be a global undertaking.

@slothrop Yes! And not just online advertising. Also consider what they've turned our cities and public transport into, with nonconsensual digital outdoor advertising.
@slothrop Burning the advertising industry completely. billboards in the streets also need to go
@sieri @slothrop I saw this on fedi a few days ago, I don't remember who posted it originally, but this... yes... (EDIT to add alt text since this keeps getting boosted- a screenshot of a banksy, i don't know the title or whatever from 2007 i think. It's a pic of an empty billboard with "The joy of not being sold anything" written on it.)
@sieri @slothrop I've said it before and I'll keep saying it. Replace all ads with cat pics, the world will be better off...
@sieri @slothrop this thread is getting boosted again... good. keep boosting all the anti ad sentiments, remind everyone that wants to add adtech malware to the fediverse that WE DON'T WANT THAT SHIT HERE. Ever.
Banksy - The Joy of Not Being Sold Anything (2007)

YouTube

@slothrop ahem, "burning the advertising industry to the ground..."

Advertising doesn't suddenly become evil because it's online.

@markhughes It's not evil because it's online, it's evil because it's advertising.

@slothrop

@markhughes @slothrop when ads are just printed it can be read, thought about and either used or dismissed. When it's online it isn't just there, it is spyware and that is without doubt *always* evil. No exception.

Yes: Needs to burn, including their associates.

@slothrop please edit your toot and remove the word "online". Appreciated.
@slothrop Thanks for highlighting how deranged those people are. Happy to be considered extremist by them!
@slothrop not just online, basically everywhere in public places, except maybe specialized bulletins (a.k.a. magazines)

@slothrop It really was a remarkable speech! Like they say, tirst they ignore you, then they laugh at you, then they make ridiculously over-the-top-speeches at industry confabs, and then you win.

The only place I've found it so far is LinkedIn (bletch) ... do you know if it's anywere else?

https://www.linkedin.com/posts/rubenschreurs_it-starts-hereceo-speechfinalfinaldocx-activity-7023694974361759744-t-6C/

Ruben Schreurs on LinkedIn: It Starts Here_CEO Speech_finalfinal.docx | 36 comments

There's been quite a lot of discourse around the opening speech of David Cohen at IAB's ALM event in Florida this week. If you - like me - were not at the… | 36 comments on LinkedIn

@nemobis "Bots hadn’t been invented yet" in 1994? GEEZE THE IGNORANCE OF THIS ASSHOLE.

ELIZA was invented in 1966.

RFC 439: PARRY encounters the DOCTOR was 1973.

So-called "bots" have been online longer than HTTP.

The advertising industry is a leech.

Bill Hicks was too kind IMHO, people were still laughing at him. @jdp23

The Inescapable Logic of Ad Fraud

Named one the world's most influential advertising and marketing blogs by Business Insider

@nemobis @byterhymer TBH, I've been doing ad fraud mitigation for about a decade, and on the high end, the threat actors seem about on par with state-sponsored attackers.

They do some wild stuff.

(hope the necroposting isn't to annoying, and hey everyone install ublock origin!)

@ryanc I can easily believe it! As the "ad contrarian" says, with such amounts of money involved, it's fully expected.

(Not annoying at all, glad to hear from people in the field and that "older" posts are still discoverable.)

@nemobis I'm a little irritated that the linked post says "no possibility of consequences", when the bust I helped with put five people in jail, and several more are still wanted by Interpol but Russia won't extradite.

I suppose it's true if one doesn't mind living in Russia and never leaving.

@ryanc I get the feeling. How much revenues from ad fraud are returned to the original spenders? IIRC the author assumes it's a negligible amount, but I don't know whether there's any public information on that.
@nemobis @jdp23 “_finalfinal.docx” is just *chefs kiss* perfection

@slothrop

Sounds pretty banger, yeah...

@slothrop bro really went like

@slothrop
I am used to the standards that were set for British TV advertising, limits to the total time per hour, and adverts in clear blocks distinct from the program.

I can imagine that guy screaming about having to follow any rules, even before honesty becomes a question. Why does anyone trust a sociopathic liar?

@slothrop
Privacy is killing the advertising industry
We left this page blank so you can help.

(...well, it won't kill it, but it sure as hell should cut down some of its worst excesses.)

@slothrop laugh-crying at the idea of parasitic information contamination as "American culture"
@slothrop @tillianisafox Me to Manufacturers: unless your product is notably differentiated from other products and also provides highest utility for the population’s needs… go make something that does. Stop wasting effort that could see us all housed, fed, clothed, without pollution, with distributed energy and other utility networks… The medical / tech / infrastructure / welfare / exploration advances we could achieve if wealth / resource hoarders weren’t in charge.
@slothrop Disappointed that he forgot to mention that we eat cats and babies, too.
@slothrop damn this is my kind of extremism, where do I join up?
@FarmingWarMech @slothrop if you're in the fediverse and have an adblocker installed, you already have
@slothrop the end of advertising would be the greatest day ever.
@slothrop if I was interviewing this guy, i'd like to ask him "and why do you think that is?" and watch him stumble into nonsense or admit that ads are fucking annoying

@slothrop ermahgerd, amazeballs.  

Got a link?

@rysiek Someone put up the text on Google Docs:

https://docs.google.com/document/u/1/d/e/2PACX-1vSVUwlTGIywViXvKoJ6A3q7tNsUO44XfBxP9kKv83Sm0--GiAo-rXjrWSzBsH3OwQ/pub

Apparently, Apple also is an anti-advertising extremist. That´s a bit of a pity. I feel much less avant-garde now.

It Starts Here_CEO Speech_finalfinal.docx

@slothrop dear lord.

> Takeaway 1: Extremists are winning the battle for hearts and minds in Washington D.C. and beyond. We cannot let that happen.

> So let’s take each of these one by one. We can start with The Political extremists focused on making “Big Tech'' their sworn enemy.

Wow. Just wow.

@slothrop @rysiek Top ad business executive: Dark Money is trying to put us out of business!
<plays ad paid for by "Dark Money" for demonstration>
@sqrt2 @slothrop the whole text really feels like he's flailing, trying to blame everyone for IAB's failures.
@slothrop Maybe not a welcome reply but: Apple's competitors are advertising-driven, but Apple uniquely because of their market positioning does not have to rely on advertising revenue to do business. Therefore they have an incentive to make advertising as universally unprofitable as possible, to deny competitors of funds that could be used to compete with them. So Apple *is* in fact strongly anti-advertising. This happens to align with consumer well-being, but that is basically a coincidence.

@mcc @slothrop Apple makes $4 billion in advertising per year, with plans to expand that to $10 billion per year

https://www.macrumors.com/2022/08/21/ads-coming-to-apple-maps-report/

Gurman: Apple Planning to Show Ads in Maps App Starting Next Year

Apple plans to begin showing search ads in its Maps app on the iPhone starting next year, according to Bloomberg's Mark Gurman. "I believe...

MacRumors

@slothrop @rysiek holy hell are these people this gullible?

who could take this seriously?

@almaember @slothrop this was not a public speech. It was a "rally the troops" internal kinda thing. And yes, they do believe this. And they believe they do good in the world. And all they ask in return is our data.

@rysiek @slothrop Interesting. I guess they see us the same way (not that we aren't obviously right, though).

It is scary what propaganda can do to people.

@almaember @slothrop it's scary what material conditions can do to people. Their material conditions are such that they benefit from surveillance capitalism. So they will defend it to the death, while twisting themselves in knots to "prove" they are the good guys.

@rysiek @almaember @slothrop

> And all they ask in return is our data.

And they won’t take “no” for an answer…

@rysiek @almaember @slothrop Y’know though? If they want to take on Citizens United, I’m okay with that.

@slothrop @rysiek This bit made me eye roll so hard:

“It’s never buyer vs. seller, us vs. them - it’s all of us working together. To grow the digital economy.”

Which I interpret to mean:

“It’s never ad buyer vs. ad seller, us vs. them - it’s all of us working together against the common enemy, the consumers. To grow the digital economy at their expense.”

@bigiain @slothrop silly consumer… wanting to have a say in how their data is used. How quaint.

@slothrop @rysiek

Almost 30 years ago, an AT&T ad on HotWired.com — the first internet ad in history — had a 44% click-through rate. Not 4.4%, or point-four-four percent. Nearly HALF the human beings who saw the ad clicked on it. Bots hadn’t been invented yet, and fraud barely existed. There was one acronym for video — TV — instead of today’s alphabet soup. Regulations were few, and compliance was easy.

Ah yes, SURELY today’s low click-through rate is due to regulations, definitely not due to ads being shoved down our throats at every corner of the modern web

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