Today’s piece about Elon Musk’s Twitter by @caseynewton @zoeschiffer @alexeheath is incredible.
The level of dysfunction inside that company is much worse than what I could have imagined… https://www.theverge.com/23551060/elon-musk-twitter-takeover-layoffs-workplace-salute-emoji

As a marketer, I found this bit particularly chilling:

Extremely Hardcore

Twitter’s staff spent years trying to protect the social media site against impulsive billionaires who wanted to use the reach of its platform for their own ends, and then one made himself the CEO.

The Verge
@caseynewton @zoeschiffer @alexeheath the second half of this piece is sending shivers down my spine because of all the needless cruelty inflicted on employees.
A manager puking in the office because of how many people they were told to fire, uncertainty, sudden drastic policy changes with the threat of getting fired, asking for work and then ignoring it….
@mariyadelano @caseynewton @zoeschiffer @alexeheath as an engineer I say meh (to CEO musing to engineers about features) the other stuff about puking etc is insane
@vtmicah so you'd want to get tasked with doing the market research for a new media product? 🤔

@vtmicah I saw your edit just now, that makes more sense.

I would say that what bothered me was just the way Musk was asking engineers to give him recommendations and make decisions that are not even remotely related to their area of expertise or job function.

@mariyadelano @caseynewton @zoeschiffer @alexeheath It’s amazing to see a CEO try to run a company the way the MAGA-GOP thinks government works.

@mariyadelano @caseynewton @zoeschiffer @alexeheath

I'm not sure why it's surprising to anyone that Elon is:
1 - a massive dickhead
2 - a terrible manager

@mariyadelano @caseynewton @zoeschiffer @alexeheath Don’t worry he’ll fix it, anyone in Silicon Valley that doesn’t have a can do attitude doesn’t last long. Twitter excluding itself from Silicon Valley is over.
@mariyadelano @caseynewton @zoeschiffer @alexeheath Fits in with his apparent notion that everyone in the company should be writing code.