Do you often wonder whether we are communicating science effectively? I do.
This paper is good:
Why facts don't change minds: Insights from cognitive science for the improved communication of conservation research
Adresses 4 myths:
1 Facts change minds,
2 Scientific literacy leads to enhanced research uptake,
3 Individual attitude change will shift collective behaviors,
4 Broad dissemination is best.
https://www.sciencedirect.com/science/article/abs/pii/S0006320722004396?via%3Dihub
@mem_somerville @zyzyphos @bio_diverse
Very interesting paper indeed! If someone needs a PDF, send me your email by direct message.
Ouch 😖
"research consistently found that increases in environmental knowledge only rarely translated into changes in behavior or increased advocacy... Indeed, one study found that providing people with informational narratives on environmental issues reduced one's willingness to take action, as compared to providing no information at all"
@anarodrigues yes, that passage is a bitter pill to swallow. What has been your experience of what works?
I have found that actionable information (re planning for ecological connectivity) has to be jointly developed and shared in the context of long term partnerships built on real trust.
Andy Gonzalez
Christoph Scherber
mem_somerville
Ana Rodrigues