Lily Ray 😏It's also interesting to think about the role of the Search Quality Guidelines and core updates.
Experience was introduced as part of the E family and Trust was placed at the center of it.
🧵 again
While this isn't exactly "new" (it aligns strongly with our former understanding of E-A-T), it does introduce some nuance to quality raters that we didn't have before.
It will be fascinating to see if/whether/how these new data points will factor into future core updates.
Perhaps we aren't seeing just yet the role that Experience will play in serving results with great E-E-A-T, but it does give us a good clue of what Google might be looking for in future algo updates.
PS: as I always mention when I talk about this stuff - this doesn't mean you should go fake experience everywhere or lie to your users about your qualifications.
This isn't how E-E-A-T works and your shortcuts aren't going to help you.
Steve Fenton ➜@LilyRay
E - T-E-A phone home!
E - T-E-A phone home!
I meant to say E-E-E-A-T family, but alas.