Lily Ray 😏The new “E” in E-E-A-T is actually one of the most exciting developments in the #SEO space, if you think about it.
Both users and Google have repeatedly expressed that they’re tired of reading the same old, generic SEO-driven, boilerplate content
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Even within our own SEO industry - think about how many articles are truly sharing new ideas, experiences and data vs. just saying the same thing everybody else said?
When you begin to think about the role that Experience can play in improving the content, it can change your approach to how content is created.
Keyword research tools are great for directional research and capturing search demand, but what does your article include that hasn’t already been mentioned by competitor sites? You can’t find this in KW research tools.
You can only find it by actually talking to people with experience.
Interviewing experts or your own users/customers for quotes, testimonials, reviews, sharing their experience…
Talking to your own employees about what they experience in the field…
Writing content in the first person because you actually have something to say.
This turns a lot of traditional SEO strategies upside down. It’s not just about keyword mapping from high to low volume.
It’s about thinking about your USP and unique experience and starting there.
Tory Lynne Gray (she/her) ✅@LilyRay 100% agreed. ALL my content comes from real problems I've tackled; we retrofit the SEO to work around the *real user issues* - b/c that's where we have real value to add.
Instead of more content for the sake of content....
Simon Vreeman@LilyRay Maybe one small step closer to merging CRO & SEO together. And actually creating good websites.
Dawn A@LilyRay A revival time for well-curated real UGC