@jayrosen_nyu Thank you. Describes the problem, best media response, best voter response, and "Otherewise, our politics will get worse before it gets better." From 2012, great foresight, but then I remember both names as linked to serious thinking.
Here in Oz, had missed this bit:
"Norquist, meanwhile, founded Americans for Tax Reform in 1985 and rolled out his Taxpayer Protection Pledge the following year. The pledge, which binds its signers to never support a tax increase (that includes closing tax loopholes), had been signed as of last year by 238 of the 242 House Republicans and 41 of the 47 GOP senators, according to ATR. The Norquist tax pledge has led to other pledges, on issues such as climate change, that create additional litmus tests that box in moderates and make cross-party coalitions nearly impossible. For Republicans concerned about a primary challenge from the right, the failure to sign such pledges is simply too risky."