I really truly think a social media hack is enthusiasm.

People (maybe a majority) follow me on Twitter who have no career focus on computer security.
I follow farmers on YouTube just talking about their tractor repair tribulations with perseverance. I will absolutely never drive a tractor or put any direct tractor knowledge they give me into practice. But I care because they communicate larger fundamental insights into finding solutions.

This is a magic ingredient. You can't really fake it. And people know when they see it. It's one of those inescapably human manifestations the brain recognizes micro-signals from.

@SwiftOnSecurity
People didn't like Click and Clack for the car talk.
@JoeUchill @SwiftOnSecurity I didn't mind the talk about cars, but you're spot on that their brotherly love was a huge draw for me
@planzi @JoeUchill @SwiftOnSecurity yes, but even when they were talking about cars it was interesting even if you weren’t interested in cars. They had a very special talent.
@JoeUchill @SwiftOnSecurity Their Good News Garage was the best!!
@JoeUchill @SwiftOnSecurity (I lived right around the corner from their auto shop in college and took my car there)
@SwiftOnSecurity @JoeUchill Oh man. You just got me thinking about those guys. What a blast from the past- check this out: “These were the days of car DIY so we thought, let’s open a garage where folks could do their own work and we’ll rent them the space and tools. Was it the brilliant million dollar Swiss bank account-worthy idea that we promised our parents it would be? Not so much.” https://goodnewsgaragecambridge.com/about-us
About Us - Good News Garage

GOOD NEWS GARAGE ABOUT US In 1973, Tom and Ray (Hey, that’s us!) Magliozzi of “Car Talk” started a do-it-yourself shop in Cambridge, Massachusetts called Hacker’s Haven. These were the days of car DIY so we thought, let’s open a garage where folks could do their own work and we’ll rent them the space and…

Good News Garage
@sherridavidoff @SwiftOnSecurity @JoeUchill RPI had something like that for students. I replaced a clutch on an 82 Tercel there. No idea if it’s still around 3 decades later.
@JoeUchill @SwiftOnSecurity Truth. I didn’t drive until after the show was over, and I barely drive now. I hate cars. But those guys? Love ‘em.

@JoeUchill @SwiftOnSecurity did you hear the episode where the kid wants that Chevy S10 extreme? Mom wasn't sure so the kid calls in to get them to assure Mom that it's a good choice for a freshly-licensed teen. It goes about how you would expect.

I remember hearing it in the later 80s if those shows are archived. Maybe early 90s. Certainly my favorite episode.

@JoeUchill @SwiftOnSecurity
These guys taught me to park a stick shift backwards against a wall in reverse gear so you can't get towed
@JoeUchill @SwiftOnSecurity err, more accurately, they won't tow your car if they understand this situation because they will destroy its engine if they do, so, not sure how useful that advice is, but those guys love their work!
@JoeUchill @SwiftOnSecurity
Anyone that mentions Cartalk gets a follow!