Over the last week a lot of people have asked “Why Subscriptions?” And “Why not make all existing features free and charge only for new features?” Here are the answers:

1. Why Subscriptions:
Few people buy paid upfront apps, even fewer bought them this year. For paid upfront apps, the future isn’t very bright and the present is more grim than it was 2-3 years ago.

To have any shot at doing this sustainably, we *need* to offer subscriptions.