NEW post: https://sparktoro.com/blog/should-you-raise-your-rates-and-only-take-paid-speaking-gigs-not-so-fast/

Alongside coauthors @amandanat and @wilreynolds, we tackled the problematic but oft-given advice in the consulting & speaking worlds:

"Raise your rates!"
"Never speak for free!"

We mostly disagree.

Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast… - SparkToro

Over on Mastodon, SparkToro CEO Rand Fishkin and Seer Interactive CEO Wil Reynolds were chatting about the blind advice of "Raise your rates!" and "Don't

SparkToro

@randfish @amandanat @wilreynolds

The speeches of speakers who speak for free are advertisements for something.

The speeches of speakers who get paid to speak are the products themselves.

@samueljscott @amandanat @wilreynolds That sounds true, but isn't. When I get offered to be paid these days, my messages are no more or less promotional for my company/self than they were when I spoke for free. Same with Wil and Amanda.

Speak for free and earn a great reputation, and eventually you'll get offered paid gigs, too.

@randfish @samueljscott @amandanat Rand you are so much more eloquent than I.

I was thinking