@jeffjarvis @ianhillmedia @dansinker @adamdavidson
it might be hard to rationalize at this point, but if your organization has a website, it will want to have a fediverse server. if you'd be fine with a page on Facebook (remember AOL keywords?), maybe not. it's the same level of independence.
A fediverse server also allows publishing to the web that anyone can access whether they have a fediverse account or not.
Compare that to Twitter, where Twitter forces you to log in at some point. (Possibly the same with Facebook.) Also, one can cross post to Twitter and the fediverse simultaneously.
Hedge your bets. And put your thumb on the scale of fediverse.
@null @dansinker @jeffjarvis @adamdavidson @wjmaggos @ianhillmedia I wouldn't assume that. I think the use cases for mastodon are different from those of email, especially for individuals, but that for "official corporate" communications, a self hosted solution will confer legitimacy.
Reporters and other public faces of an organization though? Yes, two accounts might make sense
Having a work fediverse account at a work domain would allow the personal account to verify itself against the work account in a way that a typical user understands: hey, the work account points to this personal account.
@killfile @adamdavidson @wjmaggos @ianhillmedia @dansinker @jeffjarvis
@killfile @wjmaggos @jeffjarvis @ianhillmedia @dansinker @adamdavidson
It's simple enough to outsource ownership and maintenance of a Mastodon site while still having it present as your brand.
I would be suspicious of any large company that isn't organised enough to do that.
@wjmaggos @jeffjarvis @ianhillmedia @dansinker @adamdavidson
And not necessarily hard to do. A DNS A name, Forward or CNAME (flavor will vary) of social.xyz.com pointing to your Mastodon instance. Or, for greater effect, xyz.social
I bought jimcarroll.social yesterday as part of my journey on what to do next.
@jeffjarvis @ianhillmedia @dansinker @adamdavidson
I just read a "toot" here last night with a great suggestion. Media companies should each have a server here amd host their journalists as well as their stories. Then they would have control. Added bonus, their local feed would be a mix of their news stories and posts by their journalists.
@jeffjarvis @ianhillmedia @dansinker @adamdavidson As a reader of multiple news sites, I couldn’t agree more with your points. I’d love to have a single instance to go to to find news. I’d even pay a monthly fee to have all my news in one place.
Media might find they prosper if they do things differently.
@jeffjarvis @ianhillmedia @dansinker @adamdavidson
Back in the day of the "non-commercial" Internet, this was the expectation. I had access to resources that most did not, I ran Majordomo and hosted mailing lists. Usenet was a shared distribution model. The recent resurgence of a "federated" model, of sharing resources, is a welcome departure from the centralization and commercialization of the Internet.