Newsrooms should not spin up instances for their reporters partially because this is too new to dedicate strapped staff to, partially because layoffs mean reporters would lose their timelines bc you can't migrate posts, partially because newsrooms are *already* not great at social media policies, and mostly because the problem it ostensibly solves, verification, can be done by just sticking rel=me into author pages and letting reporters self-verify super easily wherever they set up shop here.
@dansinker Yes to all but... news organizations should see an ethical obligation to share the load in a federated universe. They benefit from social media; they should pay back.
@jeffjarvis there are a lot of ethical obligations newsrooms *should* see but don't, I'd put the fediverse pretty low down on that list tbh.
@dansinker @jeffjarvis What Dan said. Plus, what do you see as the benefits that news orgs are gaining from the fediverse ATM that would justify the investment?
@ianhillmedia @dansinker Sigh. In a federated universe, people share the load. I am using money from my center at CUNY to support the out-of-pocket costs of @adamdavidson starting journa.host because the fediverse is run by such volunteers. We in news media will benefit from this federated ecosystem--no longer subject to the whims of insane moguls--and should pay back. Everything isn't about us and our pathetic bottom lines.

@jeffjarvis @ianhillmedia @dansinker @adamdavidson

it might be hard to rationalize at this point, but if your organization has a website, it will want to have a fediverse server. if you'd be fine with a page on Facebook (remember AOL keywords?), maybe not. it's the same level of independence.

@wjmaggos @jeffjarvis @dansinker @adamdavidson Apples to oranges. I’m not going to argue that Facebook is great, but it’s the second-most-popular social network and it’s where our core audience lives. We can optimize the service we provide our community there within existing resources. Also, and importantly, our journalists own their Facebook Pages. Our news org is not responsible for their data, as we would be if we started an instance.
@dansinker @wjmaggos @adamdavidson @jeffjarvis @ianhillmedia your journalist’s Facebook page is owned by a very wealthy man who’s sole aim is profit. Not the case on the fediverse
@Chimaera @dansinker @wjmaggos @adamdavidson @jeffjarvis @ianhillmedia in many cases it is simply other very wealthy profit-driven men who would own these fediverse pages. This is not an argument against -- let's just not kid ourselves
@dansinker @wjmaggos @adamdavidson @jeffjarvis @Earnestp @ianhillmedia 100% but at least the fediverse is decentralized, so they can only wield so much power from that sever. And there’s no algorithm to boost one server more than the other.

@ianhillmedia

A fediverse server also allows publishing to the web that anyone can access whether they have a fediverse account or not.

Compare that to Twitter, where Twitter forces you to log in at some point. (Possibly the same with Facebook.) Also, one can cross post to Twitter and the fediverse simultaneously.

Hedge your bets. And put your thumb on the scale of fediverse.

@wjmaggos @jeffjarvis @dansinker @adamdavidson

@wjmaggos @jeffjarvis @ianhillmedia @dansinker @adamdavidson I've been thinking the same thing but my mind goes to email as an analogy. The availability of a self hosted solution is going to make using a public one seem "low rent" and unprofessional
@killfile @dansinker @jeffjarvis @adamdavidson @wjmaggos @ianhillmedia are people going to have separate fedi-identities for business and personal use just like many do with email? Is a company going to create a user on their instance for each employee? Will be interesting to see where this goes.

@null @dansinker @jeffjarvis @adamdavidson @wjmaggos @ianhillmedia I wouldn't assume that. I think the use cases for mastodon are different from those of email, especially for individuals, but that for "official corporate" communications, a self hosted solution will confer legitimacy.

Reporters and other public faces of an organization though? Yes, two accounts might make sense

@null

Having a work fediverse account at a work domain would allow the personal account to verify itself against the work account in a way that a typical user understands: hey, the work account points to this personal account.

@killfile @adamdavidson @wjmaggos @ianhillmedia @dansinker @jeffjarvis

@killfile @wjmaggos @jeffjarvis @ianhillmedia @dansinker @adamdavidson

It's simple enough to outsource ownership and maintenance of a Mastodon site while still having it present as your brand.

I would be suspicious of any large company that isn't organised enough to do that.

@killfile @wjmaggos @jeffjarvis @ianhillmedia @dansinker @adamdavidson That was exactly my thinking. Our reporters don't email from a yahoo account.
@DSmith_Tucson @killfile @wjmaggos @jeffjarvis @ianhillmedia @dansinker @adamdavidson Certainly, it is unprofessional to free ride for your work, but there is another question: should you have your account on some public server (newsie.social, journa.host, or something else) or should there be nytimes.social and all employees should be there?

@wjmaggos @jeffjarvis @ianhillmedia @dansinker @adamdavidson

And not necessarily hard to do. A DNS A name, Forward or CNAME (flavor will vary) of social.xyz.com pointing to your Mastodon instance. Or, for greater effect, xyz.social

I bought jimcarroll.social yesterday as part of my journey on what to do next.

@jeffjarvis @dansinker @adamdavidson Is there a link to donate to support journa.host yet??? I asked about that on here awhile back; the reply was “a website is coming soon!” I love it here and I’m happy to support it, but I’m just one of a small number of journalists from my news org who are here. Starting a server to help share the load doesn’t make sense when you’re not really adding to the load.
@jeffjarvis @dansinker @adamdavidson Seriously, help me help you. If you give me a link to donate I will share it, spread it, encourage people to give and, of course, give myself.

@jeffjarvis @ianhillmedia @dansinker @adamdavidson

I just read a "toot" here last night with a great suggestion. Media companies should each have a server here amd host their journalists as well as their stories. Then they would have control. Added bonus, their local feed would be a mix of their news stories and posts by their journalists.

@jeffjarvis @ianhillmedia @dansinker @adamdavidson IMO all the journos who fear leaving Twitter are just sad they might have to work harder. Any self-righteous excuse that they have a right to Twitter and their professional ethics require them to remain on the site today, requesting more beat downs by Elon, kind of illustrates how low political journalism has sunk. Being always behind the curve is a bad trait for journalists.
@jeffjarvis @ianhillmedia @dansinker @adamdavidson never understood the "financial ROI calc" for news media/journalism...revenue in journalism is always going to be relatively low compared to tech for example, the NYT is very successful and it's valuation is in the $1-2b range...so basically worse than Rivian.
That's fine, in fact helps justify ethos of "do what's right, create cool things" because the financial stakes aren't that high to begin with
@rajvsmachine @jeffjarvis @dansinker @adamdavidson FWIW, I don’t think anyone is in #journalism to become tech bro rich. The questions we ask about ROI are, is this the best way I can use my time to serve my community? And for those of us who also work on the business side, can we cover the costs of our journalists’ work on a platform while also generating some profit?
@rajvsmachine @jeffjarvis @dansinker @adamdavidson And if we’re not optimizing our efforts when it comes to serving our communities, we’re not going to generate a profit. Then our businesses close, and a community loses local news coverage. Obviously that’s an overly simple explanation, but those are the stakes. We don’t have jobs and communities get less news coverage.
@jeffjarvis @ianhillmedia @dansinker @adamdavidson maybe think of federated instances as akin to organisation and group websites, but social? Seems like a sensible evolution of the Internet.

@jeffjarvis @ianhillmedia @dansinker @adamdavidson As a reader of multiple news sites, I couldn’t agree more with your points. I’d love to have a single instance to go to to find news. I’d even pay a monthly fee to have all my news in one place.

Media might find they prosper if they do things differently.

@jeffjarvis @ianhillmedia @dansinker @adamdavidson This sigh reflects the experience of open source advocates throughout the life of the movement. That said, recent events have made me as excited in a way I haven't been since my first gopher site. I can't quite put into words why, but I am choosing to enjoy it.

@jeffjarvis @ianhillmedia @dansinker @adamdavidson

Back in the day of the "non-commercial" Internet, this was the expectation. I had access to resources that most did not, I ran Majordomo and hosted mailing lists. Usenet was a shared distribution model. The recent resurgence of a "federated" model, of sharing resources, is a welcome departure from the centralization and commercialization of the Internet.