AJ KohnDec 3, 2022

I don't know who needs to hear this but you can't reliably use the average position metric in Google Search Console unless you are looking at a specific keyword.

Looking at a site overall and seeing average position declining doesn't actually mean you have a problem.

You might be getting new low rankings that are on high volume queries. That would make it look like you were doing worse when, it fact, you might be doing better overall.

#SEO #Analytics #MixShift #Rant

Show threadMyCool KingDec 3, 2022
@ajkohn word! average position is such a strange metric that people don't realize is counted completely different from rankings.
Show threadAJ KohnDec 3, 2022

@ipullrank Oh don't get me started about how you rank for appearing in an image pack.

Every now and again I have a client who suddenly gets a massive amount of impressions for 'reverse uno card'.

Rank skyrockets and CTR plummets.

Show threadJohn MuellerDec 3, 2022
@ajkohn @ipullrank Any suggestions for making a more useful metric? Click-weighted average position? (or is it basically just clicks that you want?)
Show threadLaurentBourrelly
@johnmu @ajkohn @ipullrank heatmaps of mice actions are very cool.
Dec 3, 2022 at 11:15amWeb
Show threadSimon Cox Dec 3, 2022

@laurentbourrelly @johnmu @ajkohn @ipullrank

Mouse rage clicks.