I don't know who needs to hear this but you can't reliably use the average position metric in Google Search Console unless you are looking at a specific keyword.

Looking at a site overall and seeing average position declining doesn't actually mean you have a problem.

You might be getting new low rankings that are on high volume queries. That would make it look like you were doing worse when, it fact, you might be doing better overall.

#SEO #Analytics #MixShift #Rant

@ajkohn word! average position is such a strange metric that people don't realize is counted completely different from rankings.

@ipullrank Oh don't get me started about how you rank for appearing in an image pack.

Every now and again I have a client who suddenly gets a massive amount of impressions for 'reverse uno card'.

Rank skyrockets and CTR plummets.

@ajkohn @ipullrank Any suggestions for making a more useful metric? Click-weighted average position? (or is it basically just clicks that you want?)

@johnmu @ipullrank Not weighted average position. No, no, no, no. That would just be another thing I'd have to explain.

Much of this isn't a problem with the metric but with people's lack of understanding of data analysis.

Outside of that, more clarity on what is included as position/rank would help. Image carousel? People also ask?

Biggest ask would be to create filters for those things. Remember when you briefly showed featured snippets?

@johnmu @ajkohn The first step is giving more visibility to the explanation of how average position is counted. Too many people assume that avg position is counting straight down the page so they compare it to a ranking value which does count straight down the page.

A new metric will just confuse things further.

@ipullrank @ajkohn we have that fairly well documented, i don't think adding even more to the already long page will make it easier. That said, linear ranking positions are definitely hard to map to the multidimensional search results of modern times, regardless of how you do it...

@johnmu @ajkohn

I did not say it was not documented. I said I'd like that documentation to be more visible.

Y'all make videos all the time. There would be value in there being a video about that subject so more people knew.

@ipullrank @johnmu I am usually ambivalent about videos but in this instance I think that's a pretty good idea.
@johnmu @ajkohn @ipullrank if branded terms could be toggled on/off that would be useful