Despite knowing that a sweatshop is possibly behind a good #BlackFriday deal, why is demand still high for low-price mass-produced clothing? 🛍️

Motivated reasoning can explain how people convince themselves sweatshop labour is actually okay, as long as the #clothes are desirable.

🛒 According to #marketing experts, #ethical #shopping must be internally motivated – and resources like Oxfam's Naughty or Nice list can't work alone.

🔗 https://theconversation.com/we-know-sweatshop-clothing-is-bad-and-buy-it-anyway-heres-how-your-brain-makes-excuses-192944

#fashion #retail #business #news

We know sweatshop clothing is bad – and buy it anyway. Here's how your brain makes excuses

A psychological mechanism called ‘motivated reasoning’ helps us justify the ethical burden away.

The Conversation