Chris TottenNov 20, 2022
Has anyone had any luck promoting their games to audiences yet on Mastodon? Is there an instance that has a lot of your target audience on it? An issue with the bird site was always algorithmic siloing, but here it’s much more actual. What are folks’ strategies moving forward? #gamedev #indiedev
Show threadRyan MillerNov 20, 2022
@Totter87 Generally my experience (based on the bird site) is that the audience we build on places like these are made up mostly of other game developers. The consumer reach on this platform (and in our circles within this platform) is quite small. Many game marketers have explained over and over that Twitter is not an ideal space to reach a consumer target audience. I think Mastodon would be even less effective as a marketing channel (I like Mastodon but that's not what it is right now).
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@ryanmiller @Totter87 If a retrogaming oriented instance reached enough critical mass I could see it being beneficial (if an acceptable use case) for retro game developers to be on the same instance as people who enjoy the things they make.

Likely still wouldn't have nearly the same amount of reach, but could help narrow that gap a little.

Nov 21, 2022 at 8:41amWeb