sheislaurenceNov 18, 2022
Steve Westlake posted a really interesting thread about #CREDS (Credibility Enhancing Displays) amongst leaders & how their adopting #lowcarbon #behaviour was encouraging #climate #socialchange https://twitter.com/steviedubyu/status/1593597771952492544 (thanks @annatirion) . -->
Steve Westlake on Twitter

“🚨PhD headline findings🧵 If leaders adopt high-impact low-carbon behaviour: - others tend to follow - leader credibility and approval sky-rockets 🚀 If leaders don’t lead by example - leader credibility drops 🤨 - others are less likely to act 1/n”

Twitter
Show threadsheislaurence
@annatirion The theory of CREDS was developed by Henrich studying "costly displays" & rituals. It shows how "beliefs are spread more effectively by actions than by words alone". A 2018 study showed how "#community organizers who themselves installed #solar recruited 62.8% more residents to install #pv than community organizers who did not". A great guideline for #socialchange practitioners & #climateaction activitists! ✊🏽 https://www.nature.com/articles/s41586-018-0647-4
Credibility-enhancing displays promote the provision of non-normative public goods - Nature

A field study and three experiments demonstrate that people who engage in rare (non-normative) prosocial behaviours will be more effective advocates for those behaviours than people who merely praise the virtues of these prosocial behaviours.

Nature
Nov 18, 2022 at 7:12pmWeb
Show threadAnna TirionNov 18, 2022
@sheislaurence Thanks for the info! It’s amazing how huge those reported effects are
Show threadsheislaurenceNov 18, 2022
@annatirion yes and so encouraging too! In this case, they do align with intuition, livedin experience, but it's great to see the data supporting it!