I've been digging Mastodon, but I noticed something strange when tracking visits from the growing social network. Mastodon is using rel noreferrer on outbound links, so visits will show up as Direct Traffic in GA!

I hope that changes. You can read more in my post on Search Engine Roundtable today: https://www.seroundtable.com/mastodon-rel-noferrer-tracking-34391.html?utm_source=mastodon&utm_medium=social&utm_campaign=mastodon-noreferrer&utm_id=34391

#google #analytics #social #seo #data #googleanalytics

Mastodon Is Using Rel Noreferrer On Outbound Links Causing Visits To Appear As Direct Traffic In Google Analytics

With all of the Twitter chaos over the past few weeks, many have been flocking to Mastodon. I signed up last week and many other SEOs have signed up as well. Although there’s a bit of a learning cur

Search Engine Roundtable

@glenngabe I also think this is by design and is a key part of what makes M different.

I have heard, though, that "people never click links on Twitter." Is there any truth to that? Could it be that marketers (who have bosses) will just care about follows to the account and boosts and likes on posts?

Thanks so much for the article.