Mordy Oberstein

Data without context is (generally) rubbish!

Don't forget, data often uses quantity to measure the qualitative (so there can be an inherent schism there)

Semrush's Diana Richardson joins the SEO Rant Podcast to discuss.

Also, yes, I was Googling how to buy an aircraft carrier...


It seemed like a good idea at the time.

https://www.theseorant.com/seo-podcast/seo-data

#SEO

How To Use SEO Data The Right Way

Data is everything - until it isn't. Learn the importance of giving your SEO data context as Semrush's Diana Richardson joins the SEO Rant Podcast to share her outlook on using SEO data the right way.

The SEO Rant
Nov 10, 2022 at 12:56pmWeb
Show threadBill Scully Nov 10, 2022
@MordyOberstein so true! I watch presentations and ask myself what am I supposed to do this new information? There are a half dozen factors you haven’t into account.
Show threadMordy ObersteinNov 10, 2022
@Billscully exactly! I love smaller case studies over broad data - because I can see the nuance there