1/ In my own indirect way, I've tried giving advice to Twitter migrants, especially journalists.

The rejoinder has been, "Stop addressing us as a monolith."

Yet some people who plan on running journalism instances are about to make very bad decisions that are bound to hurt themselves in the long run.

So I'm going to give direct advice right now.

2 / Work with the culture here, not against it. If someone demands a CW, just use it.

No, not every request for a CW should be entertained. But if it has to do with politics or violence or anything triggering, use a CW.

BTW, I speak as someone who's gotten in trouble in the past regarding this—and ultimately I've concluded CWs are not a big deal.

3 / Consider who's been maintaining the Fediverse while you all have been dominating Twitter for the past 5 years: folks who were previously chased off of Twitter.

You think they're thrilled that you're in their space while you call yourselves "refugees"?

Despite this, they're being welcome because they can see the bigger picture. But that doesn't mean they're giving up their culture just because you want to feel comfortable here.

4 / No one is obligated to be your audience, and they're certainly not obligated to federate with you either.

If there's any hint you're going to be a bad citizen, or host malicious people on your instances, the plug will be pulled on you fast.

5 / No one declared the Fediverse to be a free speech zone. Yes, you have freedom of speech, but everyone else has freedom of association. If they don't want to associate with you, that's their decision.

6 / Don't be threatening others if you don't get your way. In fact, the moment you threaten instance operators, you're just confirming why they shouldn't federate with you.

And when I say "threaten", I especially mean lawsuits.

7 / If you're worried about your ability to moderate your instance, keep it small. In fact, better to run multiple instances with small communities than one big instance where you can't keep tabs on what's going on.

It just takes one bad apple to spoil the bunch.

8 / Yeah, you see an opportunity. You want to bring over a ton of folk from Twitter over here. But this won't work out if you fail to build trust.

If you can't even do CWs, you're kind of suspect.

9 / No one gives a damn that you were a Blue Check on the other site. This is a different space entirely and you're starting over with a fresh slate.
10 / No one wants to see you broadcast stuff and not respond back. To us, that's just noise. If your instance is just full of noise, and nobody there is responsive, don't be surprised if it gets blocked.
11 / Don't expect to change the culture on the Fediverse by virtue of your ability to draw numbers. Others have tried that and failed. You'll fail too.

12 / I've spoken to a few of you one-on-one about this. The Fediverse requires not just an appreciation for the culture here, but an entirely new perspective and model on how social media works.

If you can't adjust, you will fail.

Please adjust.

13 / In the grand scheme of things, I'm nobody notable. I'm just a guy in the Internet with opinions, and I've developed a general idea of best practices.

Feel welcome to ignore me. Nevertheless, this advice is for free.

14 / I just want everyone to get along, sing Kumbaya, and build a better Internet.

Can you build a better Internet with me?

That would be fun!

POST SCRIPT: To the random anonymous people angry that these posts are hostile, this isn't about you—and I don't give a damn whether you're offended.

You clicked and then ignored the CW, so that's on you.

Thus, that should be a lesson for you: heed CWs. They're a part of the culture here for a reason.

@atomicpoet Chris, chill bro... come over to my profile and get some retro chill vibes man.
@atomicpoet I have seen glimpses of people coming in here and demanding things. It's embarrassing honestly. How are you gonna go to someone else's house and then start redecorating? Thanks for the thread.
@atomicpoet
why are you so angry?

@fluffy @atomicpoet I'm new around here admittedly and this is the first I've seen of Chris' posts, but they just seem direct and unapologetic to me, whilst also trying to help bridge the expectations gap between Twitter and Mastodon.

I don't see this as a bad thing. Twitter is a different beast, and while some compromise is required between new and existing users here, ultimately Twitter users are coming here - not vice versa. Direct and unapologetic is fine, and very much needed.

@fluffy @atomicpoet
He doesn't sound at all angry, to me. I read it as friendly advice. Certainly, there's a degree of firmness in his approach, but that seems to be necessary, if this is going to continue to be a pleasant place for everyone.
@atomicpoet Good thread. I love the dynamic of Mastodon/fediverse and followed some journalist. One who did not even respond to a question why she wasn't using CW's, and did of course also not start using them. A block solved that, but the point you make resonates with me. Thanks for writing it down as an appeal to others like her. Hope it helps

@atomicpoet well, in another first for me I used the content warning to show someone a piece of art. I was nervous but she said slap it with a content warning. And hide the media.

I now get it!!

Been here for two years and I'm finally woke to what Mastodon is and provides.

@atomicpoet I feel like I should be ashamed because it's all there in the docs. It's just in my head I kept thinking this was a Twitterclone.

It's not.

@atomicpoet This isn't a journalism thread, this is honestly a very good advice generally, for anyone.

@atomicpoet I've been on twitter for a few months in order to get more Ukraine news. I've just started to embrace my inner (and outer) jerk. Now I'm going to have to stuff it back inside somehow.

But seriously...

Kumbaya has its place, but if it means avoiding all confrontations and conversations that may be stressful you've lost something valuable.

Having your opinions and rhetoric crash against those of another person can be enlightening for both.

@TheBigDemoDip I'm not telling you to avoid conflict.
@atomicpoet Okay. So, not always kumbaya? Some conflict is okay?

@TheBigDemoDip

CW doesnt mean avoid conflict. CW means bystanders don't have to wade through the muck every time. You ever just want to watch cat videos and not doom scroll? The fediverse loves that for you.

@atomicpoet

@atomicpoet Thank you very much for writing out this thread Chris.

@atomicpoet I think an important point to remember for both sides (for the journalists more) is that Mastodon is not the same kind of space as a normal #webpage or a newspaper is. (Neither was Twitter, but eh)

Social networks like these are about *conversation*; if what you need the focus on is *publication*, your very own web pages and newspapers are still OK, and you don't need to CW there. Don't mix two very different activities (and cultures) in one space, and you'll be fine.

@atomicpoet
Not a journalist, but I appreciate this thread so much! It gives me more insight on the content warning stuff.
@atomicpoet so far I've enjoyed Mastodon's system more than any other social media site that I've ever used

@atomicpoet I, for one, am happy to adjust to a system where I am not the product.

”Free Speech” run amok without the freedom to choose not to associate is like being the guy in Clockwork Orange with his eyelids clamped open.

There will be growing pains, and I’m here for it. But this feels like it engenders a higher level of consciousness by design.

Appreciating your insights, keep them coming!