Mass exodus of advertisers leaving Twitter after Musk publicly threatened them on Friday night. Here is the list of advertisers that have pulled ads:

General Mills
CVS
United Airlines
GM
Audi
Mazda
Porsche
Volkswagen
American Express
Coca-Cola
Johnson & Johnson
Levi Strauss
Spotify
Ford
Dyson
Forbes
DIRECTV
Nintendo
Unilever
PBS

@DebErupts you appear to be a person of substance. I'll give you a follow.
@Yossarian22 Thank you! I am a person of substance. That is a wonderful thing to say.
@DebErupts I really the list keeps growing.
Every Advertiser to Pull Out of Twitter Since Musk's Takeover—Full List

Companies have voiced concerns over the direction Musk's leadership will take.

MSN
@DebErupts caveat emptor for all Twitter users: "There's not been enough scrutiny of the fact that Elon Musk's Twitter takeover has been propped up with cash from Qatar & Saudi Arabia," tweeted Bloomberg's Ryan Gallagher. "Twitter was prev compromised by Saudi spies who used internal data to out dissidents & have them jailed. Surprising any new owner of Twitter - especially one professing to be a free-speech absolutist - would want Saudi influence anywhere near the platform."
@DebErupts In light of both the Saudi’s beef and Elon’s 15 year feud with Jeff Bezos, would it be safe to say that the Saudi’s had a very, very vested interest in financing Elon’s takeover of Twitter? #elonmusk
@GoldenShield It certainly gets curiouser and curiouser.
@DebErupts so Musk is turning Twitter in an ad-free platform. .👀
@DebErupts Do you think the trend will continue? And where will the advertisers go?
@reid24hrs @DebErupts Some may increase their advert spend on Facebook or Google. Both have analytics that shows a reasonable click through rate. I know small businesses and community groups who may hate FB on principle but still find it a useful advertising option. Local community news aggregators are also picking up some business.
@DebErupts It can only be hoped that Elon Musk is more competent as a builder of cars. Not that I drive one, but I would not like to collide with one.
@ghurab Car yes. The software to go with the car, maybe not.
@DebErupts Pretty sure I didn’t have to delete my MySpace to make it go under. Collectively we can keep any Billionaire in check. I’ve actually kept my Twitter accounts in case Elon declares bankruptcy & sells. I give him until Election Day before I delete the Twitter app.
@DebErupts funny because Spotify and Musk on same wavelength generally.
@DebErupts I'm afraid that only SHEIN is left. (I always close their ads 😁)