Mass exodus of advertisers leaving Twitter after Musk publicly threatened them on Friday night. Here is the list of advertisers that have pulled ads:

General Mills
CVS
United Airlines
GM
Audi
Mazda
Porsche
Volkswagen
American Express
Coca-Cola
Johnson & Johnson
Levi Strauss
Spotify
Ford
Dyson
Forbes
DIRECTV
Nintendo
Unilever
PBS

@DebErupts Do you think the trend will continue? And where will the advertisers go?
@reid24hrs @DebErupts Some may increase their advert spend on Facebook or Google. Both have analytics that shows a reasonable click through rate. I know small businesses and community groups who may hate FB on principle but still find it a useful advertising option. Local community news aggregators are also picking up some business.