One of the things I occasionally get paid to do by companies/execs is to tell them why everything seemed to SUDDENLY go wrong, and subs/readers dropped like a stone.

So, with everything going on at Twitter rn, time for a thread about the Trust Thermocline /1

@garius Excellent analysis! (And provides me with a useful metaphor to describe the day when everyone I knew jumped ship from LiveJournal to Dreamwidth.)
@jducoeur russian buyout didn't help there.
@garius Yep, although it was moving the servers to Russia that was the final straw. Folks had been grumbling more and more, buyout after buyout, which laid the groundwork -- the switch to the Russian terms of service then caused a stampede the likes of which I've never seen elsewhere.