Another thing about community management, which came up in this very thread: I really wanna re-emphasize the whole "Let people delete their past selves" thing.
Everyone, without exception, says stupid things online. Everyone, with very few exceptions, reflects on the stupid things they said once upon a time, and cringes. The only people who don't are people who don't grow, change, and learn.
Back to banning folks for a second, folks who lie about the mods or folks who don't want to be on the site but won't leave - banning folks feels bad.
It feels bad because you think about how you'd feel if you got banned, or it feels bad because you might feel like you've failed to change someone's mind, or it feels bad because sometimes this person can be charming or funny (abusers always are), or it feels bad because you feel like you're betraying some principle of freedom or whatever.
Being a community admin isn't easy. You'll feel bad sometimes. It feels much easier, at least in the short term, to let trolls and arseholes and people who are making themselves miserable just kinda stick around, and hope they'll leave.
You've pretty much got to deal with occasionally feeling awful. If it helps, remember this: although to you, handing down a ban can feel like giving a death sentence, to the person you're banning, it just means they'll have to look at a different website.
Back to talking about the growth phase of online community development, the Excitement Phase where you're watching your numbers suddenly go up.
This is where you find out that the things that you didn't bother writing down because Everybody Knows are not actually the things that Everybody Knows.
I'll take an example from my game, which is a multiplayer text adventure. This really happened.
One day, you've got a few hundred active users and Everybody Knows that there's a fountain in the centre of town. You didn't write the fountain, it's a thing that players decided was there and started to roleplay around and they talk to each other and Everybody Knows about the fountain.
The following day you get linked from somewhere big and you've suddenly got two thousand people on the site.
Now, there's no fountain for a while. Because you didn't write it down in an FAQ, and the people that figured Everybody Knows about it are now outnumbered by the people who don't.
This is an example from game fiction, but the same happens for community norms. Hell look what happens here whenever Twitter does something stupid. Everybody Knows we don't do screenshot dunking for clout chasing here, until a few thousand people pile in and suddenly we don't.
If Everybody Knows, then WRITE IT DOWN!
Keep an eye on veteran users who are very quick to welcome newbies.
Keep two eyes on them if they don't interact much with other veterans.
If you see them invite newbies to a Discord or some other off-site comms where you can't keep an eye on them, get out the bloody microscope and cast out your feelers along the whisper networks, 'cause you might well be dealing with an unreported creep.
(don't let the community members know you're sniffing around the welcome wagon. Genuine friendly welcome wagons are an unambiguous good, don't jeopardize them by making them feel self-conscious or suspected of foul play.
Hey, I never said this was easy. It's a balancing act.)
A big problem with online communities is they tend to be put together by techy computery programmy logical people, and folks like that tend to assume that people behave rationally, that the things people do make sense, that there's some sort of order behind people's behaviour.
There bloody isn't. People torture themselves for no reason at all, and make you watch. Every five minutes some techy person starts an online community and is shocked, SHOCKED, to find that people are basically bonkers.
Anyway these computery programmery types reckon hey I'll whack together some cool new social tech and I can just spend all my time coding to make it better and people will be happy.
Bollocks. If I spend 20% of the time I devote to my game actually writing the game, then that's a code-heavy week. Programming is not what you need to be good at, to do this kind of thing.
People isn't even what you have to be good at, it's not enough to be a very social person, because people act really differently online than they do IRL.
Being Very Online isn't even what you need to be good at, because that only gives you an end-user's perspective, which is useful sometimes but way less often than you think.
Really the only thing that can make you good at admin'ing an online community is doing it for a long time and talking to other admins.
Hey, sorry if you wanted some kinda Ten Neat Tricks thing.
It's very hard, often painful, you're invisible when you do a good job, very visible when you mess up, everyone thinks they can do a better job than you (and the only thing that convinces them otherwise is trying it (and nearly all will never try)), and there are no shortcuts. That's it.
AND ANOTHER THING while I think about it, on the subject of the Decline phase of a community website's lifecycle, which can be characterized as either Sustainable Cosiness or Tragic Heartbreak depending on whether or not the people who are there actually want to be there:
If you're ever on a website and you find yourself thinking "Man, this website's culture is super toxic, I'd better increase my involvement so as to provide a good example and thereby improve it," then CHRIST JUST RUN
Like I applaud your motivations but RUN
RUN RUN RUN
THIS IS WHY HALF THE PEOPLE ON REDDIT ARE STILL ON REDDIT
"I'll upvote the good stuff and downvote the bad stuff because this is an Important Website and there should be good people on it so that when the media runs a -" RUUUUUUNNNNNN
"If I leave, then there'll be one less good person on the site, and sooner or later it'll just become -" IT'S TOO LATE ALREADY RUNNNNNN
THE MONSTER IS BEHIND YOU AND IT'S GOT YOUR ANKLES!
More on community management and banning people? Sure yeah more on community management and banning people.
Ban the nazis? Sure! That's easy. No, really, it's easy - only websites run by really rich and often evil people claim to find it hard, and that's because they just don't actually WANT to, even though hosting nazis costs them money and goodwill.
It's incredibly easy to ban nazis, which is why nazis aren't high up on the list of worries for the typical online community.
You see someone openly being a nazi, you ban them, they're easy to deal with. The sort of users who can actually be troublesome are the ones who don't quite, technically, break the rules, just push up against them here and there, trying to find boundaries, see how far they can take things. Sometimes for years.
Often they're well liked, which makes it hard to ban them because you might fear fallout. Unfortunately you HAVE to ban them, because they usually turn out to be creeps.
These folks often turn out to be creepy abusers because they don't just do this boundary-testing with your site rules and established culture. They take the same approach to other things in their life, including interactions with your other members, which the like to take off-site so you can't keep an eye on them.
They push, they see what they can get away with, and they push a little more. They're often funny and charming.
There's often a whisper network about them.
Be prepared for blowback when you ban these creeps. When you finally do, it'll look less like you banned a known abuser/manipulator to keep the community safe, and more like you smote them down because they had half a toe over the line. Be prepared with the logs you've kept on this person and statements from other members who've interacted with them.
You DO keep logs of all moderator/user actions, don't you? Start now. If you don't, abusers can fly under the radar for a long time.
If you think the "banning folks" part of running an online community is all about seeing some guy spout racist slurs and bringing the hammer down on them, you're gonna be disappointed. People are sneakier than that.
A thing that's really worked out well on Improbable Island is telling players right in the CoC about the sort of tactics that abusers like to use, so members can recognize them. https://www.improbableisland.com/coc.php
It's not enough to simply ban abusers when their victim comes forward, because abusers never (and I mean NEVER) have only one victim, and the one who comes forward is never (and I mean NEVER) the first.
You can't be reactive about abusers. You have to create an environment in which:
1. Victims are likely to recognize abuse when it's happening to them;
2. Victims feel empowered to come forward with a report and they know they'll be taken seriously;
3. Abusers are wary of abusing.
And this is HARD. And there's not really a thing (apart from having a guide to common abuse/manipulation tactics right there on your site) that I can recommend to every online community, they're all different.
One tip: make very clear that men, specifically, will be believed if they come forward with a report. Most progressive/leftist spaces take "Believe women" as a matter of policy, and that's great, but men are even less likely to report abuse and they really do need it spelled out.
Make it very clear that you're aware that anybody, regardless of their race, their gender, their sexual orientation, their socioeconomic class, or really anything else about them, can end up in an abusive relationship or situation, and that you're there to help.
Seriously, if you're doing a Spring Clean of creeps and you even IMPLY that you're aware that men get abused too, men will come forward with their own stories about the creeps you're already investigating. This happened on my community.
After you ban someone for being an abusive creep, you need to let the community know you've banned them for being an abusive creep. If you don't, then they'll contact other members off-site and continue the abuse. When you do, you'll get many more reports as people now feel empowered to come forward, and you'll feel like crap because you didn't know this person was doing these awful things.
You'll also get lots of angry messages of disbelief because abusers are always funny and charming.
So now, for a lot of folks, you're the evil admin who banned a beloved community member. And to some others, you should've known they were a creep sooner.
Remember, you have power. These people sending you horrible messages are punching up.
Don't get into this game unless you've got a thick skin. Don't get into this game unless you can put yourself in others' shoes and understand why they might act the way they do. Don't get into this game if you expect people to *always* be understandable.
This came up in the thread: we all know the story of the bartender who kicked out the nice, polite, respectful nazi because he knew if he didn't then the nazi would go tell his friends and then the bartender would be running a nazi pub.
Those bans are STILL easy. You won't receive ANY blowback, because everyone knows nazis are bad. It takes seconds and you don't even need to announce a ban like that, any more than you need to announce bans of robo-spammers, nazis are just noise.
Seriously, nazis of any description are not a problem at all on any well-run website. We ban a few every month, it's nothing, they're easy to spot, they don't even register as an issue, I've instance-blocked a few here on Fedi just while writing this thread.
As a community manager, you don't need to worry about nazis unless you're managing a nazi website, and if you are then you're probably not reading this thread.
Abusers are hard to spot and hard to ban. Nazis are easy.
Here are a few people who are harder to ban than nazis:
* Abusers who are clever enough to fly under the radar until a lot of people like them.
* Creeps who, when they suspect they're under investigation but before they get banned, post criticism of mod policy so as to make the ban look retaliatory.
* Serial abusers who don't fit the model of what people think when they hear "serial abuser" - not necessarily straight, cis, white, rich or male.
* Abusers who are themselves victims of abuse.
* Neurodiverse abusers who are not aware of the abuse they inflict on others, or who claim they are not aware.
* Wealthy abusers who pay a significant proportion of the site's hosting bill, without whom the site is in financial trouble.
Banning any of these people is EXHAUSTING and will make you and others feel TERRIBLE.
Banning nazis is morally uncomplicated and only other nazis or American journalists will have anything to say about it.
There's really only a few websites that let you be a nazi, reddit, twitter, stormfront, facebook, 4chan are the only big ones that come to mind, every other website treats them like spam and bans them without even thinking about it.
If someone tells you that it's difficult and morally complicated to ban nazis, you're not talking to a community manager, you're talking to a nazi who runs a nazi website.
Some of the bannings I've done were like trolley problems, nazis aren't.
How about this one: someone on your site who hints that they might hurt themselves unless other members talk to them. They're an emotional vampire, burning out members left and right, and you really really wish they could get some help, but they live in some godawful hellscape where mental healthcare costs lots of money and they're poor.
Do you ban this poor, obviously hurting person, who's inflicting a lot of hurt on your community?
Do you try to help them, knowing you're not the first and you won't succeed and you won't be the last, investing dozens of hours that you could be spending making cool things for your other members?
Do you ban them? There's a small but non-zero risk that they might literally kill themselves if you do that.
Taking no action is tempting, and would be the worst decision you could make.
I've been in this position more than once.
THAT'S a hard decision. It's NOT a hard decision to ban a nazi.
If you make the wrong decision at any point, it'll follow you around for years. Even many of the correct decisions you make will get you vilified.
It takes a decade of first hand experience, minimum, to get good at this, but the expectation from users is that you'll be perfect from the getgo.
The job requires empathy and ruthlessness at once.
Yikes this thread went from "Here's how to run an online community" into "Here's why not to run an online community" huh :P
This whole big long thing, and I'm gonna have a lil break from it but I'm probably not done, is why when people bang on about Eugen's latest screwup I'm more inclined to give the guy a break than a lot of other folks.
It's also why, when someone asks for a feature and says I can probably code it up in a day or two, I'm inclined to dance around them pointing and laughing and holding my belly
Oh haha I'm not done at all, if your community is successful enough to stick around for a decade (hardly any do) then the world will change around it and the dumbass jokes you made ten years ago will have aged badly. So you just rewrite them or remove them, right? You gotta keep up with the times.
Someone will notice and shout at you for being overly PC. I mean fair enough, that's better than being shouted at for being insensitive - oh no now everyone's talking about what it used to say 😬
Some community members will suck up to you because they're the sort of little goody twoshoes who always told the teacher when someone was pulling funny faces while they were writing on the blackboard.
Some will have a go at you just because you hold some piffling amount of power over one particular thing they do in their free time, they hate authority of even the tiniest and most half-arsed sort and they want everyone to know it.
Vanishingly few will interact with you like NORMAL BLOODY PEOPLE
Someone downthread said they wish this thread would get picked up by tech blogs.
If it does, hi to all the 20somethings who know how to glue twenty different Javascript libraries together and who think that that's enough, and who will absolutely not heed any of this advice at all! I look forward to reading your own versions of this thread in ten or twelve years' time.
(if it sounds like I don't like programmers, you're right, I am one)
I'd better say some nice things in case people think it's all doom and hard decisions and big consequences.
The best part of my job is when someone emails me to say they've gotten married after meeting someone on the game, and this has happened a lot and will likely happen in any moderate to large online community. It's a lovely feeling, that this wonderful thing has happened that you weren't even trying for.
(the physical design of your site, the colours, the layout, set the tone for how people behave on it, moreso than you think.)
Anyway we used to mention that in the site rules, the more-people-married-than-banned thing - it's still true, but we took it out because having it there could give people - maybe people trying to work up the nerve to report an abuser - the impression that we don't ban enough people. Or that we want to preserve this ratio by not banning people who need banned.
This is a very roundabout thread but I see I've got people reading it and this bit's important so I'm just gonna whack it in there: people generally don't report abusers.
This isn't because your site has an atmosphere where people are afraid to talk to the mods and you suck. Well, I mean, you might, but that's besides the point, even if you didn't suck people still wouldn't report their abusers for ALL SORTS OF REASONS.
These are known among certain circles as Barriers To Reporting.
People might not report their abusers because their abusers are well liked (they always are, that's how they get away with it) or because they're not sure they're being abused or if it's all in their head (they're being gaslit) or because the abuser's got dirt on them and might retaliate, or for all sorts of other reasons. These are all barriers to reporting.
NAME THEM AND TALK ABOUT THEM ON YOUR SITE. Then people will notice that they have their own barriers and that helps to dismantle them.
Here's the MotD on my site where we started operation stair repair. This names lots of barriers to reporting:
https://www.improbableisland.com/motd.php?id=467
This and the followup MotD are linked to from the Code of Conduct (linked a few times in the thread).
Naming the barriers to reporting is as important as naming and dissecting the tactics of abusers. This helps create an environment where abusers don't have it so easy. I call this "manipulation inoculation."
@ifixcoinops Ive always wondered why people dont do that when starting out, if you want to grow something out you need a hardcore of people who are more aligned and less flakey and more likely to defend your corner if things get weird.
I liken it to the musicians who build a loyal fanbase prior to joining a (major) record label as it means there is less dependency and need to conform.
I'm only a 1/4-way through this thread, so someone has probably already said this, but you should write this up in a longform, and post it to the Hackerspace wiki.
Everything i have read so far stands out as being true of physical spaces as well.
10 years ago, there were a large number of members of the London Hackspace that avoided the IRC channel like the plague due to it being toxic.
It changed when a large group of them left.
Also, when you need a horrifying laugh, have a look at this,
https://www.youtube.com/watch?v=mnNSe5XYp6E
:D
> Yikes this thread went from "Here's how to run an online community" into "Here's why not to run an online community" huh :P
this is one of those domains where pretty much the only way i'll trust anyone who tells you how is if their advice tends towards "don't".
if some major tech blog doesn't pay you for this article, they are all fools.
seriously, if there is ever a book of Serious Shit People Should Know, this will be in it.
@ifixcoinops @fraying Wow, what I thread. I didn’t get much past this, but the trolley problem of banning. Yes. I had to deal with some emotional vampires who were probably not mentally healthy. It is *hard*.
Pro-tip, do not run a large fan community when you’re 15 years old, you are *not* prepared! 🫥
@toplesstopics Yup, this is S.O.P. for getting rid of abusers, they're always fun and charming - if they weren't, then they wouldn't have the ability to become abusers, they'd just be arseholes and folk would stay away.
The only thing that breaks out of this cycle that I've found works is raising the consciousness of the userbase, letting them know exactly how abusers operate.
It's worse in leftist/progressive spaces because people go "Wait, they're on our side, surely they can't be abusers?"