Framing environmental deterioration as the result of poor individual choices—littering, leaving the lights on when we leave a room, failing to car-pool—not only distracts us from identifying and demanding change from the real drivers of environmental decline. It also removes these issues from the political realm to the personal, implying that the solution is in our personal choices rather than in better policies, business practices, and structural context.

-- Annie Leonard, "Moving from Individual Change to Societal Change"

http://www.pfree.co.uk/wp-content/uploads/2018/04/Moving-from-Individual-Change-to-Societal-Change-Annie-Leonard-2013.pdf

#AnnieLeonard #SocietalChange #IndividualResponsibilityFallacy #RiskShifting #ResponsibilityShifting

@dredmorbius Really frustrates me when individuals/consumers tries to pass the buck, saying things like “oh we can still have cheeseburgers and cigarettes, the problem is Roxxon Oil Corporation.” EVERYONE needs to step the fuck up re this! Corporations, goverments, NGOs, clubs, organizations, families, even individuals! EVERYONE!

Littering, leaving the light on, and car culture are not and will never be cool!

@Sandra This past February I'd had an appointment, TV playing in the reception area, COVID news.
Receptionist looked at it and ccommented that she wished the news wouldn't make such a big deal out of it. Needlessly caring people.

"This is big, and it's going to be far bigger", I said.

The office was closed for the next three months. I've not seen that receptionist there again, on a couple of visits. And tis thing is still going on and will be for a while.

But yeah: climate, energy, resources, pollution: things are going to hange beyond all possible recognition. And not just corps or the rich. (Most reading this are the global rich.)

@dredmorbius @Sandra (adding a thought, not diagreeing) why not both engagement against the big corporations and doing all the (maybe just symbolic) things in personal life? I think they would strengthen each other. It's the implicit theory that there's only limited attention,goodwill, and capacity for change in the population, so we need to choose our battles and take small steps. is that really how it works?

@coldwave @dredmorbius @Sandra honestly, the way I see promotion of individual actions is that they're most useful for building support for policy and industry action. *We* are reducing our waste footprint, so why isn't that industrial polluter? Get on it, company! Get on it, government!

If the action becomes the goal, most of the utility of the action is lost.

@varve @coldwave @dredmorbius

Yeah, I feel similarly.
Not to imply that company & govt are allowed to wait until we’ve done that, or in any other way are legitimate in using consumer efforts as “barometers” for how much greenwashing they should do. They need to get on actual change ASAP. But yeah. Not vice versa either. Anything we can do to reduce our footprints in the here&now, let’s do it!♥

@Sandra @dredmorbius @coldwave for sure. That's one reason I said building support for instead of leading to - it could be support for good existing practices and rules, improved proposed practices and rules, or why the heck aren't you doing this yet what you have is inadequate!
@Sandra @dredmorbius @coldwave and the "get on it" in the example could as easily be enforcement directed at one company while others are doing well.