>... what is the point of an ad except to make us unhappy with what we have. So, 3,000
times a day, we’re told that our hair is wrong, our skin is wrong, clothes are wrong, our furniture is wrong, our cars are wrong, we are wrong but that it can all be made right if we just go shopping... the only part of the materials economy we see is the shopping. The extraction, production and disposal... [is hidden]

- https://www.storyofstuff.org/wp-content/uploads/2020/01/StoryofStuff_AnnotatedScript.pdf

#advertising #commercials #attentioneconomy #AnnieLeonard

> Part1 The Story of Stuff 日本語/Japanese

> これはパート１です、最初に見て下さい。The Story of Stuff はこれまでに世界で600万人以上の人に見られたムービーです。

- https://www.youtube.com/watch?v=Dex1vLJ8q3c

#StoryOfStuff #日本語字幕 #AnnieLeonard #環境教育 #エコ教育

> 全世界で900万人以上に見られた環境ムービーです。先進国の大量消費生活やものがあふれているのに幸福度は下がっているなどの疑問について問いかけています。
- https://vimeo.com/9483065

#StoryOfStuff #日本語字幕 #AnnieLeonard #環境教育 #エコ教育

Framing environmental deterioration as the result of poor individual choices—littering, leaving the lights on when we leave a room, failing to car-pool—not only distracts us from identifying and demanding change from the real drivers of environmental decline. It also removes these issues from the political realm to the personal, implying that the solution is in our personal choices rather than in better policies, business practices, and structural context.

-- Annie Leonard, "Moving from Individual Change to Societal Change"

http://www.pfree.co.uk/wp-content/uploads/2018/04/Moving-from-Individual-Change-to-Societal-Change-Annie-Leonard-2013.pdf

#AnnieLeonard #SocietalChange #IndividualResponsibilityFallacy #RiskShifting #ResponsibilityShifting