There are many ways to attract users to your platform: giveaways, promotions, profit sharing, global reach, .... But the cheapest way to create "interest" in your platform is to inject instability, deliberately.
#Twittered
https://www.bbc.com/news/technology-65365366
Twitter's blue tick restored to high profile accounts

Many accounts with large numbers of followers have regained their blue tick despite not paying for it.

#SpaceX's aspirations are commendable. But I would place eradicating famine, inequity, war, climate change, and virulent diseases well above our ability to return to the Moon, to squat upon Mars, and to give a social media open mic to the Nazis.
#Twittered
Musk's SpaceX big rocket explodes on test flight - BBC News

The huge rocket launched from the US east coast on Thursday but blew up after several minutes.

BBC News
So do all the Anti Blue Tickers come to Mastodon? #BlueTick #twittered

@smitty @yoshir if you reply to anyone that ever mentions the term you're going to put off a lot of people. i was trying to have an intellectual discussion and you #twittered me, man.

web1 was #distributed but it was really nothing more than a closed network that just had a couple #protocols attached to it, primarily to share resources and words across uni/gov locations.

web2 brought us http but it's still relatively closed; there's a small handful of gatekeepers.

#web3 is distributed web1.