John MuellerThe dreaded "soft 404"... errr!
Tune into this episode of SEO Fairytales, where @geekonaut and Michael King chat about a time Michael uncovered the reasons why his client was experiencing a spike in soft 404s and how it got solved. → https://www.youtube.com/watch?v=9_cIEDoSiCk&list=PLKoqnv2vTMUNaxNtrwmQAbYlm9Mj96R35
(Btw a soft-404 is when you end up on an error page, that doesn't return an error result code like HTTP 404. It frustrates search engines.)
