CW: Business sustainability in wellness
67% of supplement users vanish by Day 45—silently. No refund, no feedback. Just a $40-80 CAC loss per ghosted customer. For mid-sized brands, that’s $4.3M down the drain yearly. The root? Failed protocol adherence. But here’s the fix: when users follow regimens 80%+ of the time, churn drops 42%. Turn supplements into compounding rituals, not reminders. #silentchurn #retention #SyntropyHealth