Alex Chinneck Creates Surreal Urban Sculptures for Dior Store Windows in New York and Beverly Hills

British sculptor Alex Chinneck has partnered with Dior to create a series of large-scale sculptural installations for the fashion house’s flagship stores in New York City and Beverly Hills. Known for transforming everyday architecture and infrastructure into surreal visual experiences, Chinneck designed 14 sculptures that reinterpret familiar urban elements as artistic expressions inspired by Dior’s identity and heritage. In New York, the installations feature yellow taxis appearing to peel away from the street, traffic lights arranged into bouquet-like forms, and elegantly curved lamp posts. These designs reference iconic Dior motifs, including the lily of the valley flower and the signature bows associated with the fashion house since 1947. In Beverly Hills, Chinneck created similarly imaginative scenes, including a red automobile curled into a complete loop and mannequins suspended from distorted streetlights, giving the display a dreamlike California atmosphere. According to the artist, the project was inspired by Dior’s reputation as the 'House of Dreams,' leading him to reinterpret the brand’s visual language through flowing forms and sculptural metal compositions. The installations blur the boundaries between urban infrastructure, fashion, and public art, transforming ordinary city objects into elegant, couture-inspired creations. Displayed behind the glass of Dior’s flagship locations, the works are designed to surprise pedestrians and encourage them to see familiar surroundings from a new perspective. The exhibition is scheduled to remain on view at Dior’s 57th Street store in New York and its Beverly Hills location throughout the summer of 2026.