One other recommendation I’d make regarding #PressKits, if I haven’t before: think about how you name your files. Quite often, I end up with a dozen folders called ‘Press kit’, and images within are named 1.png and so on.

Use your product’s name in all your files. Make them descriptive. ‘Great Racing Game - finish line - iPhone.png’ is better than ‘1.png’. ‘Great Racing Game press kit’ is better than ‘press kit’.

By the way, if you’re an app/game developer and you’ve any questions regarding #PressKits, do fire away. I can’t claim to know what everyone would want, but I’ve been writing for web and print for over 20 years and so can at least give you some pointers.

Or if you _have_ a press kit already and want some quick feedback, I’m happy to help there too.

I really need to update the articles I wrote years and years ago about #PressKits and such. But the basics of it are that if you want to show off your product in its best light, YOU need to provide those images, in a format the press requires.

So: by all means do fancy App Store grabs in fake device frames. But what I need is clean PNGs at full size, with no added text/frames/random Space Invaders. And I say that as a fan of Space Invaders.