News outlets that pitch themselves as offering "unbiased" or "balanced" news are actually pitching to the right wing.
"It’s not that “Americans” think news is biased; it’s people who lean Republican. Democrats, by and large, think the news they get from existing outlets is reasonably trustworthy... It’s Republicans who distrust almost all outlets that aren’t explicitly aimed at them, like NewsMax."
https://www.vox.com/23734303/cnn-the-messenger-unbiased-cable-news
