Or it's a rejection of #mindlessconsumption?

Commentary: Is #underconsumption the new #consumption?
"Every generation thinks that they have stumbled onto something new & innovative, but soon realises tt it’s mostly been done before. With underconsumption core, I doubt tt anyone #GenX & older will bat an eyelid.. Underconsumption - or just normal consumption - requires practices tt #overconsumption doesn't: #Selfdiscipline & #restraint, especially in a #consumerist world"
https://www.channelnewsasia.com/commentary/underconsumption-trend-tiktok-regular-consumption-recycle-second-hand-frugal-4682346