Betting Big on the W: Inside the 2025 WNBA Jersey Sponsorship Boom

Thanks to the spotlight brought by stars like Caitlin Clark, Angel Reese, and Paige Bueckers, the WNBA is experiencing explosive growth — and brands are taking notice.

With passionate fanbases, rising ratings, and a compelling, momentum-driven narrative, the league has become a top-tier platform for partnerships. Jersey sponsorships, once seen as novel in U.S. sports, are now standard across the NWSL, NBA, MLB, MLS, and NHL,. In the WNBA, these Jersey patch and front-of-jersey placements are more than just ad space — they’re a powerful signal of which brands are investing in the future of women’s sports.

Let’s break down the landscape of WNBA jersey sponsors for 2025: who’s backing which teams, what industries are leading the charge, and what these deals say about the broader sponsorship game.

Key Trends in WNBA Jersey Sponsorships

The WNBA’s 2025 sponsorship landscape shows one thing clearly: big industries are betting big on women’s sports. Here’s what stands out:

1. Finance, Healthcare & Insurance Dominate

Together, these three industries make up 62.5% of all jersey sponsors across the league.

• Finance: Brands like Ally, Barclays, and Salesforce are capitalizing on the league’s momentum and its growing fan engagement.
• Healthcare: Top-tier institutions such as the Mayo Clinic and UChicago Medicine are not only partnering — they’re becoming visible centerpieces of WNBA team branding.
• Insurance: Companies like Liberty Mutual and Kaiser Permanente show a strong commitment to supporting professional women’s basketball.

2. One Brand, Two Teams

Albert is the only brand to appear on two different jerseys — the Dallas Wings and Los Angeles Sparks. This strategy suggests a deep-rooted belief in the league’s long-term commercial value and cultural impact as well as a brand awareness play in these two markets.

The Power of Consistency: AT&T’s League-Wide Presence

While front-of-jersey and patch deals vary by team, AT&T holds a unique spot: back-of-jersey sponsor across all 13 teams.

This exclusive deal is more than a logo placement. It reflects AT&T’s long-standing investment in women’s sports and its commitment to elevating visibility, access, and equity in pro basketball. As the league grows, AT&T’s exposure grows with it — reaching audiences every time a player steps on the court.

WNBA Team Jersey Sponsors

Explore each WNBA team’s jersey partnerships in our Blinkfire playlist and listed below:

Atlanta Dream

Jersey Patch: Cash App
Front of Jersey: Cash App

Chicago Sky

Jersey Patch: Magellan Corporation
Front of Jersey: University of Chicago Medicine

Connecticut Sun

Jersey Patch: Walgreens
Front of Jersey: Yale New Haven Health

Dallas Wings

Jersey Patch: Albert
Front of Jersey: Girl Empowerment by Mavericks

Golden State Valkyries

Jersey Patch: Chase Freedom
Front of Jersey: Kaiser Permanente

Indiana Fever

Jersey Patch: Lilly
Front of Jersey: Salesforce

Las Vegas Aces

Jersey Patch: Ally
Front of Jersey: Ring

Los Angeles Sparks

Jersey Patch: Albert
Front of Jersey: UCLA Health

Minnesota Lynx

Jersey Patch: Federation Insurance
Front of Jersey: Mayo Clinic

New York Liberty

Jersey Patch: Barclays
Front of Jersey: Liberty Mutual

Phoenix Mercury

Jersey Patch: Flipper’s World
Front of Jersey: Fry’s

Seattle Storm

Jersey Patch: Symetra
Front of Jersey: Providence Swedish

Washington Mystics

Jersey Patch: Carmax
Front of Jersey: Vanda Pharmaceuticals

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NWSL Kit Sponsors: Brands Investing in Women’s Soccer

As the National Women’s Soccer League (NWSL) kicks off their 2025 season, kit sponsorships continue to be one of the most valuable assets for teams and brands alike. From global powerhouses to rising industry disruptors, the logos on the front of NWSL kits tell a compelling story about the businesses investing in women’s sports. These sponsorships are more than just branding—they’re statements of belief in the future of women’s soccer. Similar to our 2025 MLS Jersey Sponsors blog, we will break down the 2025 NWSL kit sponsors by each team and industry.

NWSL Kit Sleeve Sponsor – Ally

Ally continues to make a bold statement in women’s sports as the official sleeve sponsor for all NWSL kits. As a brand deeply committed to advancing gender equity in sports, Ally’s presence on every jersey makes them strongly connected with the league and aligns perfectly with its mission to create lasting change in the sports sponsorship landscape.

NWSL Front-Of-Jersey Sponsors

Check out examples of each team’s front-of-jersey sponsor! We’ve also created an NWSL Kit Partners playlist of posts that brings all of these posts into one report!

Angel City FC x Doordash

Bay FC x Sutter Health

Chicago Stars FC x Wintrust

Houston Dash x MD Anderson Cancer Center

Kansas City Current x United Way

Gotham FC x Carmax

North Carolina Courage x Merz Aesthetics

Orlando Pride x Orlando Health

Portland Thorns FC x Ring

Racing Louisville FC x GE

San Diego Wave FC x Kaiser Permanente

Utah Royals FC x America First Credit Union

Washington Spirit x CVS

Seattle Reign – “The Rise Kit”

While the Seattle Reign do not currently have a front-of-jersey sponsor, they are still using their new jerseys to make a positive impact during their search for a new sponsor! Reign FC is donating a minimum of $10,000 from the first 30 days of The Rise jersey sales to one of their previous kit sponsors, the Black Future Co-op Fund.

Track and Value your Sponsorships with Blinkfire

Blinkfire empowers rights holders and brands with advanced, real-time brand, asset, and scene tracking across social media, digital, broadcast, and streaming—ensuring every moment counts. Discover how Blinkfire can elevate your sponsorship strategy and maximize revenue!

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