In our team meeting today (notes here), we talked about some feedback that we’ve received from people within Greenpeace. Some of our friends have commented that they don’t feel our updates have been relevant to them. That we aren’t really explaining how to get involved. That we are sharing too early. Bear with us! Such… Read More »“Open leaves too many questions”
Several years back while I was working at Mozilla, I worked on a program to teach youth how to conceptualize immersive stories. At the time, we called these sorts of stories “Web Native Films”. I developed a curriculum that educators all over the world could use. It was called Storycamp. I was pleased to use… Read More »Let’s chat about Immersive Storytelling
cross-posted on the Creative Commons blog At the end of April, I’ll be joining hundreds of open culture advocates at the Creative Commons Summit in Toronto. The program is looking amazing and I’m looking forward to meeting up with friends and colleagues, both old and new. I’ll be wearing several hats at the Summit, and… Read More »The Future of the Commons is an Open Planet
One of the challenges for the future look and feel of Greenpeace websites is the need for a new colour story. As a global organisation, Greenpeace needs a strategy around colour that moves away from the classic, standard colour palette to a more global set of colours which more accurately reflects the organisation today. Historical… Read More »Greenpeace is a colourful organisation
For the last several weeks, a beautifully mixed group of 30+ people and I have been working on the Content Strategy and Story work stream of the Planet 4 project. Our goal was to create a style guide for content and messaging, but we lucked out. A huge body of work already existed that had… Read More »Once upon a time, we discovered…
“Creativity takes courage” ― Henri Matisse Remember back in the summer when the Planet 4 team published “We have a plan”? Well, we did and do, and we’re moving forward in the treasure map towards the development of the new greenpeace.org. Today, we are pleased to welcome you to the Concept Phase of Planet 4,… Read More »Concept Phase: Calling all Creatives
(cross- posted in the Planet 4 publication on Medium) With bated breath, the Planet 4 team has been sharing the creative concept for Greenpeace global web presences. We’ve been presenting the concept, answering questions, asking Read more…
Over the past month, the Planet 4 Design team focused on the refinement of the initial Concept, taking both qualitative and quantitative feedback to prioritize, contextualize and identify which design direction and features should be Read more…
Laura Hilliger
