A lot of #offf2023 has been about reinterpreting the brief, rewriting the brief, giving more than the brief, which is an inspirational and motivating concept.

Having the ability to see the possibilities of a project beyond the brief is a valuable skills but it’s just as valuable having the skills to recognise when it’s the right time to push the limits and when you’ll receive push back instead.

#StayCurious #motionDesign #MotionGraphics #Creative #Design #google #googleCreativeLab