Glossier’s New WNBA Hoodie Is an Athleisurewear Fan’s Dream — And It’s a ‘Very, Very Limited Drop’
Glossier’s New WNBA Hoodie Is an Athleisurewear Fan’s Dream — And It’s a ‘Very, Very Limited Drop’
Glossier’s New WNBA Hoodie Is an Athleisurewear Fan’s Dream — And It’s a ‘Very, Very Limited Drop’
#Variety #News #Glossier #WNBA
https://variety.com/2025/shopping/news/glossier-wnba-hoodie-sweatshirt-buy-online-1236528258/
Creatives behind Glossier and Brat explain the new rules of branding
To stand out online in this era, visuals need to stop scrolls at a glance. On Instagram, they need to have a differentiating point of view. On TikTok, they need to entertain. It’s both a cultural reaction to stressors in tech, politics, and the economy, and a strategic reaction to the mode in which we all view content.
These are the things beauty/wellness writer Marisa Meltzer loves (remember The Secret History?!), plus the inside story of her buzzy Glossier book.
https://miaq.substack.com/p/18-marisa-beauty-style-campus-novels
#books #bookstodon #beauty #glossier #culture #podcast #pie #greece
Glossier opens London flagship in Covent Garden's oldest building
American beauty brand Glossier has opened its first international flagship store in London's Covent Garden neighbourhood, featuring an ornate logo designed to reflect the shop's historical location.
Glossier London is located at 43 King Street, a 17th-century townhouse in Covent Garden said to be the oldest surviving building in the piazza, and was created by the brand's in-house design team.
The Glossier "G" logo has been given an ornate twist
As the beauty brand's first flagship store outside of the US, Glossier intended for the shop to strike a balance between maintaining the intricate design details of the historical townhouse while also rooting the interiors in the brand's trademark modern style.
Visitors enter the store through a seven-metres-tall grand foyer where they encounter a large "G" for Glossier, designed in ornate silver-coloured calligraphy that nods to the grandeur of the building.
Marble accents feature throughout the store
"We took inspiration from the architecture and rich history of this particular townhouse, the oldest in Covent Garden," said Adriana Deleo, Glossier's deputy creative director and head of its in-house design team.
"Inside you’ll notice modern takes on the traditional features of the townhouse like Glossier G rosettes laid into the wood floor, or beautifully ornate cornice details that we incorporated into our logo," she added.
"We even developed perforated pink metal walls, so that you can see the original building details behind them, creating a sleek illuminated veil."
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Glossier Seattle store features mossy mushroom-covered mound
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The Glossier logo at the store's entrance sits above a round bubblegum-pink bench, which is surrounded by various undulating marble accents. Light-hued wooden parquet flooring adds a modern touch against the building's original arches and cornices.
After entering the foyer, visitors can test and buy makeup and other cosmetics at an expansive beauty space that is also designed in various shades of sugary pinks and browns.
The boutique has pink and brown hues
The space also features Glossier's signature "You Look Good Mirrors" found in existing stores and a versatile "wet bar" that holds various testers of the brand's products, illuminated by overhanging bulbous pendant lights.
White vases of pink roses are positioned in the beauty space where they contrast against modern artworks, including an overly-saturated abstract photograph of flower petals that hangs on the wall.
Modern elements are blended with the building's historical details
Glossier London's opening follows the beauty brand's pop-up shop that was positioned on Covent Garden's Floral Street in 2019, which was adorned with brightly-coloured floral wallpaper as an ode to the shop's location.
Founded by Emily Weiss in 2014, originally as an e-commerce site, the Glossier brand has a small number of other bricks-and-mortar stores in America.
These include a recently opened shop in Los Angeles with gigantic, billboard-style lettering on its facade that takes cues from the world-famous Hollywood sign.
The photography is courtesy of Glossier.
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#retail #all #interiors #london #coventgarden #cosmetics #boutiques #shops #glossier
Glossier’s Los Angeles store takes cues from Hollywood studios
Oversized signage, large props and pink hues feature in Glossier's new location in Los Angeles, designed by the beauty brand's in-house team.
L-shaped in plan, the store stretches along Melrose Avenue and West Knoll Drive in West Hollywood. It sits a few blocks from Glossier's former LA store, which was shuttered in 2020 due to coronavirus.
The new Glossier store in LA stretches along Melrose Avenue and West Knoll Drive
For the new space, the company's in-house design team turned to classic Hollywood studios for inspiration. The first reference is visible on the shop's eye-catching exterior.
"Taking up almost the entire block, the store features gigantic, billboard-like Glossier lettering on its facade – the Glossier version of the Hollywood sign," the team said.
The store interior is decorated in the brand's signature pink hues
The designers also made sure to incorporate the brand's signature pink hues.
"Pink is our brand colour, and though the shade varies per store based on what fits the space and concept best, we always include it in our palette," the team said.
The "Glossier Globe" sits below a circular aperture in the roof
The LA store contains three distinct areas, each with product displays and bespoke elements.
Upon entering, visitors encounter a large globe made of polished chrome and set atop a rounded podium. Up above is a circular opening cut into the ceiling and topped with an oculus.
Makeup testing tables can be found throughout the store
Surrounding the "Glossier Globe" is amphitheatre-style seating made of three types of Portuguese marble in pink and grey hues.
"Marble was an important material in the design of the space, giving it a sense of monumentality and permanence while still feeling like an inviting communal gathering space," the team said.
Props of oversized cosmetics add a sense of fun to the interiors
Beyond the entrance are two product areas. One is square-shaped and features an 18-foot (5.5-metre) ceiling and makeup testing tables, complete with Glossier's signature "You Look Good Mirrors".
Standing in one corner is an enormous rendition of a grooming pomade, called Glossier Boy Brow, that nearly reaches the ceiling.
The "wet bar" was created from brushed aluminium
The other product zone features pink counters with skincare and body products. In the centre of the room is a circular "wet bar" wrapped in brushed aluminium – a material meant to contrast with the store's plastered walls.
Other design elements inside the shop include concrete flooring and a floral arrangement by Brittany Asch of LA-based Brrch.
"Her work is beautiful, artful and modern – and melds really well with our spaces," the team said.
Pink fluted columns were added for decoration
The store also features non-structural, fluted columns made of cast fibreglass. The columns rise up through a dropped ceiling with round cutouts.
Passing through the openings is ethereal light from LED fixtures with custom brightness and temperature settings.
[
Read:
Glossier's floral pop-up store in London blooms with colour
](https://www.dezeen.com/2019/11/28/glossier-pop-up-london-floral-print-interiors/)
The store has no traditional checkout counters. Instead, customers tell a roaming staff member, called an Editor, which products they would like to purchase, and the information is entered into an iPad.
"Guests' names are then called and they are invited to pick up their order from a counter that is toward the back of the room," the team said.
Amphitheatre-style seating is made from pink and grey marble
The shop also has an outdoor area called Glossier Alley, set to open this month. The space will be stocked with lush topiaries, a coffee bar and cafe, and a large surrealist marble fountain created by local artist duo Haas Brothers. The company plans to offer concerts, farmers' markets and other events in the space.
Launched in 2012 as an online company, Glossier opened a shop two years later, located within its New York headquarters designed by Rafael de Cardenas. In 2018, it unveiled a three-storey store in Soho designed by Gachot Studios and PRO. It also has created a number of pop-up shops.
The three types of marble were sourced from Portugal
After shuttering its brick-and-mortar locations in 2020 due to the pandemic, the company is starting to reinvest in its physical presence.
This past summer, it opened a permanent store in Seattle adorned with pink decor and a sculpture that sprouts artificial mushrooms. The company will open shops in London and Miami within the next few months.
The Los Angeles Glossier store is close to the brand's former location
The company prides itself on taking an experimental approach to its shop designs.
"As a digital-first company, Glossier has had the freedom to be experimental in retail," the team said. "Our stores have never been about just selling products, but inviting everyone to participate in a new kind of beauty experience – one that facilitates people-first beauty discovery, and Glossier, in 3D."
The photography is by Glossier.
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#retail #all #interiors #usa #losangeles #cosmetics #hollywood #shops #pink #glossier #retrodesign
Glossier Seattle store features mossy mushroom-covered mound
Online beauty brand Glossier has opened a physical store in Seattle where pale-pink furniture surrounds a sculpture sprouting artificial mushrooms.
The design of the recently opened Seattle store was based on a 2019 pop-up in the city, which was situated just four blocks away.
A boulder-like sculpture sprouting mushrooms and flowers sits at the heart of the Glossier Seattle store
Located in the Capitol Hill neighbourhood and designed by Glossier's in-house team, the 6,200-square-foot (576-square-metre) retail space is four times larger than the pop-up and marks the brand's largest physical store to date.
"As a digital-first company, Glossier has had the freedom to be experimental with retail in a way that beauty companies so closely tied to brick and mortar haven't," said the brand.
Minimal pale-pink counters are used for displaying products
A large sculpture at the centre of the space is designed to look like a boulder covered in moss and colourful mushrooms, influenced by the flora of the Pacific Northwest region.
This is based on a landscape installation created by designer Lily Kwong for the pop-up, which also featured plant-covered mounds and pink-purple blooms.
Beauty products are placed upon the rippled countertops
"Fungi have an astonishing ability to grow and thrive in the most unlikely places and we wanted to bring that phenomenon to life in our design concept," said the design team.
"Moss-covered rocks pierce through the store's foundation and gigantic, Willy Wonka-esque mushrooms sprout through the sleek, minimal architecture."
Surrounding the sculpture are pale-pink counters that display Glossier products on rippled surfaces.
Archways with filleted corners and pink-tiled sides divide the central area from the periphery, where more merchandise is placed beside mirrors for testing.
A communal seating area is designed to look like a terraced landscape
Beside the storefront's large windows, the form of a terraced hill is evoked by a stack of flat thin cushions upholstered in various green textiles and leathers.
Walls around the store are finished in a light-toned textured plaster, while a checkerboard of beige and dusty-pink tiles covers the floor.
An affirmation welcomes shoppers into the store
On the exterior, doors and window trims are painted a dark blush hue to match the Glossier logo and contrast the building's cream brickwork.
Glossier was founded in 2012 as an online beauty brand, but since opened several physical retail experiences – although all were closed last year due to safety concerns surrounding the Covid-19 pandemic.
Dark-blush window and door trims contrast the cream-coloured exterior
They included a flagship store with soft-pink plasterwork and a Boy Brow Room in New York, where the company's Rafael de Cárdenas-designed HQ is also located.
The Seattle store at 1514 10th Avenue marks the brand's return to physical retail, with outposts in Los Angeles and London both expected to open before the end of 2021.
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#retail #all #interiors #usa #seattle #washingtonstate #shops #glossier