@DrPen I think it's more powerful to go for the opposite and complete the #genericide, just like it happened to Kleenex, Xerox or Band-Aid. Say to everyone you will send them a Word document, and then send them a random other text document. Say you'll app somebody, then don't use WhatsApp but Signal, etc. These terms are so generic now, I think we're almost there already.

@futzle Though if I’m honest, what I actually say is “googled”, out of a combination of laziness and the appealing thought that I am very slightly eroding Google’s brand equity every time I do so #genericide