The rise of #AI #chatbots has rendered traditional #searchengineoptimisation (#SEO) strategies obsolete. The new approach, #generativeengineoptimisation (#GEO), focuses on creating content that is #easilycitable and #structured for AI models. This includes using bullet points, clear authorship, and original research, aiming to improve visibility in AI answers. https://nymag.com/intelligencer/article/seo-is-dead-say-hello-to-geo.html?eicker.news #tech #media #news

#GenerativeEngineOptimisation (#GEO) involves creating content that LLMs want to link to or reference. This includes engaging content, live data, and topics requiring expertise. To succeed with GEO, ensure your content is crawlable, rank well in traditional search engines, and target query fanout patterns. https://www.searchenginejournal.com/win-generative-engine-optimization-peecai-spa/550612/?eicker.marketing #performance #marketing #analytics