PVR Inox launches new service to combat declining footfalls

PVR Inox has launched ScreenIT, a feature on its app, to address falling footfalls and improve screen utilisation. The service allows users to select, schedule, and promote movie screenings from a library of 500 titles, expanding to over 1,000. ScreenIT aims to attract audiences back to cinemas, offering a unique customized experience and cash rewards for ticket promotions.