"Being the most transparent brand doesn’t mean being the most eco-friendly one. A lot of times, the brand isn’t aware of the whole supply chain. They mostly reach out for the lowest production costs, without giving any attention to where do production centres take materials from. And here the problem comes."—Marko Antuš >

https://medium.com/age-of-awareness/the-truth-about-h-m-being-the-most-transparent-fashion-brand-e4a10dcaa480

#fastfashion #fastpollution #greenwashing #rainbowcapitalism #transparency
#multinational at #Davos2024 #corporatocracy #bullshitjobs