I remember when I told some people that they would miss rainbow capitalism if it came to stop being a thing.

That despite it being annoying, pandering and deeply fake, it was still a good indicator for society's tolerance to us. Some of them looked at me with wide eyes and acted as if I had said something really stupid.

Well, here we are.

You get my point now?

#rainbowcapitalism

Does this crap by #PinkwashNews and #Lyft seriously surprise anybody?

the unbearable apathy of #PinkNews (this is about #trans people in kansas)
#BlackFedii #BlacckMastodon #trans_catdad #LGBTQ #RainbowCapitalism #Tonedeaf
https://www.youtube.com/watch?v=-9f6XUFXsyU

the unbearable apathy of PinkNews (this is about trans people in kansas)

YouTube

CONTEXT: So, in a thread on Piefed, somebody asked me this:

how do you personally feel about Pride Month? Particularly, the corporate side of it, the rainbow filters on the brands that historically prosecuted queer identity.

Myself personally I find them turning queer identity into products to consume and collect rather disgusting.

And I wanted to repost my answer here, because I think I managed to express myself quite well and it encapsulates some thoughts that I have about this topic.

Pride Month is super important for the community. It's both a moment of joy and a moment of open resistance for us. As for the corporate side of it, I take it as an indicator. Like, for example, no matter what, I will never tolerate brands or even fucking sponsorships at my local pride march. That is absolutely out of the question. But companies pandering to specific communities is nothing new. And it's not limited to the queer community.

Corporate pandering, to me, is like a canary in a coal mine.

When it's singing, the air is breathable. So when we have the rainbow logos or the Black Lives Matter corporate post or Black History Month colored logo or whatever, it is a sign that as a whole it would be perceived as, not only unacceptable in the current society to be openly against these things and communities, but is even perceived as marketable and profitable to be openly for these things.

When the canary stops singing, something is wrong with the air, and it's time to get out. So when companies stop doing these things, and instead don't mention them, it's a sign that the wind is turning. That posting open support is deemed risky. That at least a certain part of society is questioning the validity and value of these things

And finally, when the canary is dead, the miners are next. When companies start openly posting against these things, when it becomes marketable and profitable to be openly racist, to be openly transphobic, to be openly homophobic, it's a sign that society as a whole and not just the ruling class, is hostile to these ideals and people.

I hate that it is, and I want to change it, but we live in a capitalist society. Right now, it's the rules of the game. So I'm using capitalism as an indicator of society's acceptance of progressive ideals and hostility towards marginalized groups. Because at the end of the day, I would rather fight against capitalism in a capitalist hellhole where corporate people display their pronouns and say "black lives matter" rather than a capitalist hellhole where corporate people don't do these things.

The canary stopped singing.

#pride #pridemonth #lgbtqia #rainbowcapitalism #capitalism

Pandering Pride: What Is Rainbow Capitalism? (w/ Naomi Stryker)

https://peertube.gravitywell.xyz/w/8JDrGz56Qd4QNgv5VND2Rs

Pandering Pride: What Is Rainbow Capitalism? (w/ Naomi Stryker)

PeerTube
Do not for a minute believe that any #corporation cares about you. They exist to extract profit for shareholders through #WageTheft and environmental destruction. #RainbowCapitalism is a #liberal scam to preserve an exploitative system of oppression. We can do better. #solidarity

Anyway. Happy Birthday to this caregiver, woman warrior, activist, survivor. Thank you for sharing your words, and thanks to those who have archived these precious records. https://youtu.be/hI2bxUSRF7I

#SylviaRivera #TransRights #Capitalism #RainbowCapitalism #MovementCapture

Sylvia Rivera's Statement on the PRIDE Movement in 2001

YouTube

Pride was a riot and a refusal.

Ryan Conrad, activist, social movements historian, and cofounder and editor of Against Equality, joins us on Resistant Communiqués #podcast to dissect what we lost when radical queer politics and queer liberation became assimilation and rainbow capitalism.

🎧 Listen: https://bit.ly/rc2025ryanconrad

#queerliberation #queerpolitics #rainbowcapitalism #againstequality #resistantcommuniques

for the indelible pinkwash… Ally Paints…

July's are always a bit more grey…

possibly from all of the seasonal wildfires and smog

or from the greater darkness of US Nationalism #July4th

#Pinkwash #RainbowCapitalism #Capitalism #Art #DigitalArt #Illustration #Queer #QueerArt #BrentPruitt #BrentPruittArt #GayArtist #QueerArtist #LGBTQ #July4 #IndependenceDay

The lack of support for the #LGBTQ was triggered by MAGA. But let's not pretend that the "rainbow capitalism" isn't also the problem. The problem with corporations pretending they care about diversity for the LGBTQ. They never cared, they just used us to make a cheap buck

https://www.lgbtqnation.com/2025/06/theres-a-drop-in-worldwide-lgbtq-support-one-group-is-largely-to-blame/

#RainbowCapitalism #LGBTQ #Diversity #Equality