South Korean insurers are turning to embedded insurance—policies integrated into everyday purchases—as a key survival strategy amid stagnant growth and rising competition, with major players like Samsung Fire & Marine and Kakao Pay Insurance expanding offerings and leveraging AI-driven personalization.
Kyobo Lifeplanet’s Shin Jung-hyun identified embedded insurance as a key growth driver at Asia’s largest insurtech conference, outlining a digital roadmap and global ambitions for the company’s innovative insurance solutions.
How Embedded Insurance Adds Value to Southeast Asia's transport and fintech platforms according to Florian Hoppe from Bain & Co https://youtube.com/shorts/3JlDnC59e7g
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