「なかったことにしたいな(笑)」 VTuber業界の伝統芸も披露! 注目の大型新人・花依よるはの初配信をレポート【PR】
https://panora.tokyo/archives/118677
「なかったことにしたいな(笑)」 VTuber業界の伝統芸も披露! 注目の大型新人・花依よるはの初配信をレポート【PR】
https://panora.tokyo/archives/118677
花依よるは&EchoVerse運営インタビュー 大丸松坂屋百貨店が挑む、VTuberという新しいクリエイターとの共創【PR】
https://panora.tokyo/archives/118049
Today, companies must navigate a new kind of communication landscape: the #Echoverse.
This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, brands, news media, investors, communities, society, and artificial intelligence (AI) agents.
https://hbr.org/2024/06/the-new-rules-of-marketing-across-channels
The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse. While marketing has evolved since the proliferation of the Internet, in the echoverse, a diverse network of human and nonhuman actors — consumers, brands, AI agents, and more — continuously interact, influence, and reshape messages across digital platforms. Traditional one-way and two-way communication models give way to omnidirectional communication. The authors integrated communication theory and theories of marketing communications to create a typology of marketing communication strategies consisting of three established strategies — 1) promotion marketing, 2) relationship marketing, and 3) customer engagement marketing — and their proposed strategy, 4) echoverse marketing. The authors also recommend three strategies for marketers to make the shift from leading messaging to guiding messaging: 1) Enable co-creation and co-ownership, 2) Create directed learning opportunities, and 3) Develop a mindset of continuous learning.
Some days ago a band called EchoVerse released their debut single. A prog rock reimagining of the Beatles song Eleanor Rigby... sharing it for @DXMacGuffin's #ProgTuesday today 😍
It's on invidious/youtube here:
https://yt.artemislena.eu/watch?v=bbNwUoutGpk
https://youtu.be/bbNwUoutGpk
A Bold, Progressive Rock Reimagining of The Beatles' Classic "Eleanor Rigby." Performed by EchoVerse, mixed by Rich Mouser, and directed by Christian Rios. Bandcamp: https://echoverseband.bandcamp.com/ Facebook: https://www.facebook.com/EchoVerse.Band Instagram: https://www.instagram.com/EchoVerse.Band/ Website: https://echoverse.band/ Debut album of original music “Whispers Between Worlds” coming Summer 2024... ECHOVERSE: Kyle Graves // Vocals Doug Bowers // Keyboards, Bass, Guitars Rob Perez // Nylon Guitar Kyle Fagala // Drums “Eleanor Rigby” – originally by The Beatles Written by: John Lennon & Paul McCartney Published by: Sony ATV Music Publishing