Enter #Diataxis.
Diátaxis organises content around user intent, not format or channel. Once you look at email marketing through that lens, you realise that many email programmes fail because they deliver the wrong type of message at the wrong cognitive moment.
https://mailreach.eu/email-marketing-blog/email-marketers-marketing-diataxis-framework/?utm_medium=social&utm_source=mastodon&utm_campaign=blog
#EmailMarketing
#ContentStrategy
#ContentMarketing
#MarketingStrategy
#Marketing
#ReachRascals



