Email marketing feels like a game of guesswork: you hit send, cross your fingers, and hope your audience bites. What if you could turn guesses into data‑driven decisions while keeping your campaigns engaging? Meet the art and science of email analytics, where metrics meet empathy and insights spark action. Turn raw numbers into actionable insights that actually drive results.
https://mailreach.eu/email-marketing-blog/email-analytics-mastery-tips-turn-email-data-into-actionable-insights/?utm_medium=social&utm_source=mastodon&utm_campaign=blog
#EmailAnalytics
#EmailData
#EmailCampaigns
#Newsletters
#EmailMarketing
#Marketing
#ReachRascals

Why the overcomplication? Keep your email marketing segmentation simple and to the point, and avoid these common pitfalls. Cook up a sound segmentation strategy with our help: https://mailreach.eu/email-marketing-blog/segmentation-avoiding-overcomplication/?utm_medium=social&utm_source=mastodon&utm_campaign=blog
#EmailMarketing
#Newsletter
#EmailSegmentation
#Segmentation
#Marketing
#ReachRascals

Once upon a time, your emails danced into inboxes with grace and poise, admired and opened with curiosity. Now they’ve slumped into the dreaded spam folder.
The good news? Email reputation can be redeemed. With a mix of digital diplomacy, technical precision and a dash of charm, you can make your emails shine once more.
Read our article to learn how: https://mailreach.eu/email-marketing-blog/rehabilitating-your-email-reputation/?utm_medium=social&utm_source=mastodon&utm_campaign=blog
#EmailReputation
#EmailMarketing
#Antispam
#Marketing
#ReachRascals

Email accessibility should be at the top of your priority list when designing your email marketing campaigns: everyone deserves to read your brilliant emails even if they don’t see the world (or screen) quite the same way. If your emails aren’t accessible, you’re alienating a significant portion of your audience and waving goodbye to potential engagement, conversions and goodwill. More in our latest article: https://mailreach.eu/email-marketing-blog/email-accessibility-ensuring-inclusivity-in-design-and-content/?utm_medium=social&utm_source=mastodon&utm_campaign=blog
#EmailAccessibility
#EmailMarketing
#Marketing
#ReachRascals

Nurturing leads is like tending a garden: Ignore them and they’ll wilt; overwater them and they’ll drown. But care for them just right, and you’ll have a thriving, loyal customer base in full bloom. In our latest blog post, we’ll see how automated nurturing sequences turn casual subscribers into raving fans, while you’re getting on with the rest of your business.
https://mailreach.eu/email-marketing-blog/automation-in-nurturing-automated-email-sequences/?utm_medium=social&utm_source=mastodon&utm_campaign=blog
#CustomerNurturing
#EmailAutomation
#EmailWorkflows
#EmailMarketing
#Marketing
#NurturingEmails
#ReachRascals

You really want to stay safe during a #heatwave. Or you want citizens to stay safe, because you may be responsible for their wellbeing. In either case, you can now enrol FOR FREE in our #emailcourse “Staying Safe During a Heatwave.” Learn how to protect yourself and how you can help protect others. This is a demonstration course for public service managers to learn how to apply the myriad uses of email to their areas of expertise, but that doesn’t mean you can’t benefit! https://mailreach.eu/lp/staying-safe-during-a-heatwave/?utm_medium=social&utm_source=mastodon&utm_campaign=emailcourses

Wondering what goes on inside your subscribers’ minds? Don’t miss our latest blog article “Email Psychology 101: Decoding Subscriber Behaviour and Motivations“ and put some science into your campaigns. You have a secret weapon at your disposal! Care to find out more? https://mailreach.eu/email-marketing-blog/subscriber-behaviour-and-motivations/?utm_medium=social&utm_source=mastodon&utm_campaign=blog
#SubscriberBehaviour
#EmailPsychology
#EmailLoyalty
#CustomerLoyalty
#EmotionalEmail
#EmailPersuasion
#EmailMarketing
#Marketing
#NurturingEmails
#ReachRascals

Email marketing isn’t just about getting that first conversion; it’s about keeping customers engaged, interested, and coming back for more. Dunno how? Fear not, dear marketer, and read our latest blog article: Beyond the Funnel: Building Lifelong Relationships Through Email Loyalty Programmes. Click on it!
https://mailreach.eu/email-marketing-blog/beyond-the-funnel-email-loyalty-programs/?utm_medium=social&utm_source=mastodon&utm_campaign=blog
#EmailLoyalty
#CustomerLoyalty
#LoyaltyPrograms
#LoyaltyProgrammes
#EmailAutomation
#EmailWorkflows
#EmailMarketing
#Marketing
#NurturingEmails
#ReachRascals

Would you like to create an email course but have no idea on the how? Check out this free course we have created on @tea Sipping Perfection. Learn how to create your (nearly) perfect cuppa while you see the workings of an email course in action. We can help you build yours! https://mailreach.eu/lp/sipping-perfection-guide-prepare-perfect-cup-of-tea/?utm_medium=social&utm_source=mastodon&utm_campaign=emailcourses
#EmailCourses
#EmailMarketing
#EmailWorkflows
#EmailAutomation
#Marketing
#SMBs
#Tea

Wondering how to leverage email marketing for your travel or tourism company? What if, instead of blending into the inbox noise, you could lure your audience into an immersive, ongoing story? Enter serialised fiction, an underrated email marketing gem that tourism and travel brands should be embracing. Discover it now, before your competitors do! https://mailreach.eu/email-marketing-blog/tourism-travel-email-serialised-fiction/?utm_medium=social&utm_source=mastodon&utm_campaign=blog
#EmailAutomation
#EmailWorkflows
#EmailMarketing
#Marketing
#SerialFiction
#NurturingEmails
#Travel
#Tourism
#ReachRascals