"This study provides an example of a rapid process of social institutionalisation of long-distance travel, which has become a default tool for meeting #SocialExpectations and performing #SocialRituals. We show that the prevalence of flying has become so high that people who do not fly are subject to #NormativePressure." #ccaviation
https://www.tandfonline.com/doi/full/10.1080/09669582.2023.2214344?src=