Business Latest | WhatsApp Adds Meta AI Chats That Are Built to Be Fully Private by Lily Hay Newman

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WhatsApp announced a new “Incognito Chat” feature that lets users converse with Meta’s AI chatbot while keeping the content hidden even from Meta itself, thanks to the platform’s Private Processing scheme and Trusted Execution Environments that enforce end‑to‑end encryption and prevent the provider from accessing messages. The AI interactions are text‑only for now, ephemeral by default, and can be turned off to allow anonymized web searches; future updates may add image and voice support and an option to retain conversation history. Meta also introduced “Side Chat with Meta AI,” enabling users to ask the AI for context‑specific help (e.g., restaurant suggestions) without exposing their private chats, and the feature will appear in the Meta AI app. While the system offers a privacy‑preserving way for billions of WhatsApp users to try AI, experts note that any cloud‑based secure solution still carries security trade‑offs and becomes a high‑value target for attackers.

Read more: https://www.wired.com/story/whatsapp-incognito-chat-meta-ai/

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