Substack as a Marketing Tool for Indie Authors, with Orna Ross

Is Substack a smart marketing tool for indie authors? In this episode, Orna Ross explores the platform's strengths for marketing fiction, poetry, and nonfiction books—including reader community, discoverability, and subscription options—alongside weaknesses like limited e-commerce, conflicting priorities, and the risks of building on a venture-backed platform whose goals may shift over time. She concludes that Substack offers a powerful combination of features for authors who want to balance creativity with visibility, but is not a substitute for a solid book-selling strategy.
The post Substack as a Marketing Tool for Indie Authors, with Orna Ross appeared first on The Self-Publishing Advice Center.
https://selfpublishingadvice.org/podcast-substack-as-a-marketing-tool/

#Podcast #bookdiscoverability #indieauthormarketing #readercommunity #subscriptionpublishing

AI is changing how readers discover books. Is your book ready for AI-powered search? Optimise your metadata (keywords, descriptions, categories) to improve discoverability. What strategies are you using? #AI #bookmarketing #selfpublishing #indieauthor #bookdiscoverability

#AI #bookmarketing #selfpublishing #indieauthor #bookdiscoverability

Generative Engine Optimization (GEO) is changing how books are found online. It uses AI to understand search intent, not just match keywords. This can seriously boost your book's discoverability. Anyone else experimenting with this? #GEO #bookdiscoverability #AI #selfpublishing #bookmarketing

#GEO #bookdiscoverability #AI #selfpublishing #bookmarketing

Generative Engine Optimization (GEO) is changing how books are found online. It uses AI to understand search intent, not just match keywords. This can seriously boost your book's discoverability. Anyone else experimenting with this? #GEO #bookdiscoverability #AI #selfpublishing #bookmarketing

#GEO #bookdiscoverability #AI #selfpublishing #bookmarketing

News Podcast: Amazon’s New Algorithm Shakes Up Book Discoverability While Substack Offers Steadier Path for Authors

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway takes a close look at Amazon’s new book discovery algorithm and how it may be impacting indie authors’ visibility and sales stability. He…
https://selfpublishingadvice.org/podcast-amazons-new-algorithm/

#Podcast #Amazonalgorithm #bookdiscoverability #directsales #indieauthors