Cross-Promotion for Authors: Grow Faster With Strategic Partnerships
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Learn how cross-promotion helps authors grow readership using newsletter swaps, box sets, and joint webinars, without burning out or breaking the bank.
World Book Night in Knaresborough: Live at the Library
Our first Knaresborough Library Books and Beverages of the year brought together three very different but equally engaging writers, Susanna Lewis, Tony Bunnell, and Tom Sibson for an evening that moved easily between music, poetry, fiction, and real-life experience. The event was hosted by local crime writer Tom Sibson, who kept things lively with humour, thoughtful questions, and the occasional glimpse into his own writing process.
Susanna writes across a wide range of genres, from poetry and memoir to fiction, but her reading from Finding Joy in the Everyday was firmly rooted in real life. Inspired by the loss of her mother, the book grew out of her daily journaling practice and focuses on gratitude, even during difficult times. Her extract, set on Bridlington beach as she scatters her mother’s ashes, was both heartfelt and quietly uplifting, showing how writing can help make sense of grief and find moments of light in the everyday. She spoke about drawing inspiration from real people and conversations, often quite literally overheard, and weaving those observations into her work.
Tony, by contrast, brought a more unusual mix of music and storytelling to the evening. A long-time singer-songwriter, she performed several songs alongside readings from her fiction, much of which explores the supernatural and parallel worlds. Her novel The Nameless Children, inspired by unmarked graves in Haworth, imagines forgotten children returning to claim their place in the world, and her performance gave the story an eerie, almost folkloric quality. Tony explained that her ideas often come from small moments—something seen, heard, or half-remembered—and develop naturally without much planning, whether she is writing songs or novels.
Alongside the readings, Tom guided the conversation into the craft of writing itself, drawing out how each author approaches storytelling. Susanna spoke about weaving messages of wellbeing and resilience into her fiction, while Tony described her instinctive, almost dreamlike way of writing without a fixed plan. Tom offered his own perspective as a crime writer, talking about structure, pacing, and keeping readers hooked.
As always, it was a lively and wide-ranging evening, with something to interest both readers and writers alike, and a reminder that stories can come from almost anywhere if you’re paying attention.
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